Levi’s x ERL: Where Californian Denim Dreams and Retro Revival Collide

Levi’s is joining forces with the vibrant Venice-based label ERL to introduce an exclusive collection that promises to capture the essence of California cool.

Levi’s x ERL Unveiled

Hailing from the sun-soaked landscapes of California, both Levi’s and ERL share a passion for creating clothing that embodies the spirit of carefree energy. ERL, born from the creative genius of renowned designer Eli Russell Linnetz in 2020, marries retro-inspired aesthetics with a dash of pop art influence and a sprinkle of skate and surf culture. Together, these California-born brands have conjured a denim masterpiece that celebrates Levi’s rich legacy and ERL’s contemporary edge.

Exploring the Collection

Let’s dive into the stunning offerings that await you in the Levi’s x ERL collection, available exclusively at the Levi’s ION Orchard store starting from 6 September. For denim enthusiasts, the Levi’s x ERL collection offers a fresh take on timeless classics. The collection pays tribute to the enduring style of the 501 jeans, which marks its 150th anniversary in 2023.

Get ready to embrace the Levi’s x ERL 501 Split Leg Jean – a light-washed wonder that introduces a delightful twist with slits up the sides.

Staying true to ERL’s spirit of playfulness, the Levi’s x ERL Stay Loose presents a breathable pair of jeans with a frayed waistband.

On the other hand, the Levi’s x ERL Low Rise Flare injects a superflare flair complete with edgy blown-out knees.

For those craving a laid-back Venice Beach vibe, the Levi’s x ERL Shorts deliver an oversized board short aesthetic with a touch of overall charm.

And let’s not forget the Levi’s x ERL Mini Skirt – a denim marvel that echoes the beauty of a cut pair of light-washed indigo jeans.

Denim for Every Occasion

Complementing the denim bottoms, the Levi’s x ERL collection boasts an array of equally captivating denim tops in a harmonious light indigo finish. Embrace the Levi’s x ERL Sherpa Trucker, characterized by its shorter, boxy fit, or opt for the slightly heavier Levi’s x ERL Overshirt for an effortlessly chic statement piece.

The Levi’s x ERL Denim Top provides a more tailored silhouette that’s perfect for versatile styling.

Levi’s x ERL Heritage Dress

Last but not least, let’s talk about the show-stopping Levi’s x ERL Heritage Dress. Exuding a graceful charm, this dress drapes and flows into a voluminous skirt that’s bound to turn heads. Throughout the collection, the embroidered neon ERL logo adds a touch of spontaneity and uniqueness to each piece, reflecting the brand’s vibrant spirit.

A Californian Vision

The Levi’s x ERL collection is more than just clothing; it’s an embodiment of sun-kissed Californian aesthetics. Photographed on a cast of siblings and friends, familiar faces in the world of ERL, this collection brings to life the Americana family vibe that perfectly captures the essence of carefree Californian living.

From S$329.90 to S$829.90, the Levi’s x ERL collection offers a range of pieces that cater to every fashion lover’s tastes and desires. The much-anticipated launch on 6 September at Levi’s ION Orchard (B2-23) promises to be a celebration of denim, creativity, and the dynamic fusion of Levi’s heritage and ERL’s contemporary chic.