Inchcape Singapore is taking a giant leap forward in redefining the way customers experience vehicle purchasing. With the unveiling of its advanced Omnichannel platform at the all-new Toyota Showroom, the company is reshaping the landscape of car buying by offering an unmatched, seamless, and holistic phygital (physical + digital) customer journey.
Seamless Integration of Online and Offline Experiences
Gone are the days of fragmented car shopping experiences. Inchcape Singapore’s new Omnichannel platform bridges the gap between online and offline interactions effortlessly. Whether you’re exploring the Toyota website from the comfort of your home or stepping into the Toyota Showroom in person, you’re in for an unparalleled journey of quality service and engagement.
The Digital Experience Platform (DXP) powers the Toyota website, providing a dynamic interface for customers to delve into various models and customize their dream cars using the intuitive ‘Build and Price Configurator.’ From choosing body colors to interior designs, accessories, and even understanding financing and insurance options, it’s all just a few clicks away. What’s more, your preferences are synced with your ‘My Account’ online, making it a breeze for the hospitable sales consultants to continue the journey seamlessly at the showroom.
Synergy of Online Customization and In-person Assistance
At the showroom, the dedicated and attentive sales consultants extend personalized services based on the choices you’ve made online. This synchronization between your virtual preferences and physical experience ensures a fluid and tailor-made customer journey. By projecting your choices onto the showroom screen and matching them with real-life color plates and seat fabrics, you get to visualize your dream car in exquisite detail.
Aftersales Excellence at Your Fingertips
Inchcape Singapore’s commitment to customer satisfaction doesn’t end with the purchase. The company extends its dedication to aftersales support, keeping your vehicle in prime condition for the ultimate driving experience. Through user-friendly online tools like the Toyota Always app and website, customers can effortlessly schedule service appointments, purchase service packages, and even request quotations for body work.
Efficiency Meets Convenience with SMART Q System
Streamlining the service experience, the newly introduced SMART Q System recognizes customers through license plate recognition and sends automated queue tickets via SMS. This innovative approach not only elevates overall customer satisfaction but also reduces waiting times by up to 30 percent.
Crafting an Immersive, Sustainable Future
In alignment with Inchcape’s ‘Customer First’ philosophy, the all-new Toyota Showroom at 33 Leng Kee Road is a convergence of physical and digital interactions. Beyond being a showroom, it’s a dynamic space that caters to diverse customer lifestyles. Whether you’re seeking a family vehicle, a driving enthusiast’s dream, or luxury indulgence, the showroom’s distinct zones make navigation effortless.
Furthermore, the showroom’s design and features are eco-conscious, embracing sustainability and carbon neutrality. With solar panels, energy-efficient LED lights, and other environment-friendly elements, the showroom underscores the brand’s commitment to shaping a greener and brighter future.