The much-anticipated launch of the first Stranger Things pop-up experience in Asia, “Stranger Things – The Encounter: Singapore,” has finally arrived, and Singaporeans get to be the first to experience it in Asia.
Presented by The Mighty Jaxx Group in collaboration with Netflix, this retail-tainment spectacle has fans in Singapore and beyond excited to step into the world of Hawkins and embark on a thrilling adventure that combines cutting-edge technology with nostalgic charm.
From June 30 to October 1, 2023, visitors to Bugis+ will be transported into the eerie dimension known as the Upside Down, through an array of intricately designed rooms that bring iconic scenes from the beloved series to life.
The Encounter is a multi-sensorial experience curated in partnership with Lucid Entertainment and Dezign Format, harnessing their decades of experience in immersive entertainment and innovative design.
The journey commences at Palace Arcade, setting the stage for a thrilling and sinister game at the Hellfire Club.
Participants will then navigate their way to Joyce Byers’ Living Room, where flickering Christmas lights heighten the eeriness.
A chilling revelation awaits at The Lab, where an ominous rift transports them into an even darker realm, leading to The Upside Down, where the ominous Creel House and Vecna lurk.
There are a lot of social media friendly photo/video spots available for taking Instagram pictures and TikTok videos, as if you are a character in The Upside Down. Come dressed for the occasion in your 80s wears for an even more immersive experience.
The Encounter offers more than just a pass into the world of Stranger Things; Mighty Jaxx’s proprietary XPass platform adds an immersive experiential layer exclusive to this event.
Visitors can collect digital assets named FRGMNTS scattered throughout The Encounter, unlocking various iconic Stranger Things elements within their XPass.
The culmination is a unique digital collectible for each visitor. At Starcourt Mall, visitors can use their XPass to personalise merchandise such as t-shirts and tote bags, creating memorabilia to commemorate their very own Encounter.
I love this customisable touch, allowing visitors to take home something that is co-created through the live experience itself.
The fully themed F&B and retail zone, Starcourt Mall, is a treat for fans looking to indulge in exclusive merchandise and themed culinary delights.
Burnt Cones, a homegrown gelato brand, presents delightful gelato flavors like Milo Dinosaur atop Eleven’s favorite Waffle or Eddie’s Hellfire Cone.
Surfer Boy Pizza, a concept presented by SJS Group, offers a delectable range of pizzas, including ‘Singapore Stranger’ with braised beef brisket and rendang sauce or ‘Surfer Boy’ with chicken pepperoni, pickled jalapenos, and pineapple.
A major highlight of the event is the exclusive merchandise collection, specially designed for Singapore.
This assortment includes T-shirts, tote bags, caps, and mugs meticulously crafted by the talented in-house designers at Mighty Jaxx.
The designs seamlessly blend iconic Stranger Things imagery with the stunning Singapore skyline and iconic landmarks, resulting in a unique fusion of two distinct worlds.
In celebration of local talent and culture, Mighty Jaxx has partnered with esteemed Singaporean brands to curate a selection of exclusive collaborations. Local brands like Nom, Wheniwasfour, Posterhub, and Mr. Bucket Chocolaterie offer unique products inspired by the imagery and fantastical elements of Stranger Things.
Stranger Things – The Encounter: Singapore is set to run from June 30 to October 1, 2023, at Bugis+.
The immersive retail experience is open daily, from 2pm to 10pm on weekdays, and 10am to 10pm on Fridays and weekends. While walk-ins are welcome, it is advisable to book tickets in advance to secure guaranteed entry and preferred time slots. Tickets can be booked at strangerthingsencounter.com.
Don’t miss the chance to experience this unforgettable journey that combines technology, nostalgia, and the enigmatic charm of The Upside Down!
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