Hokkaido’s SNOWS Confectionery Pop-Ups Are Back in Singapore With New Chocolate Creations

Following its successful debut last year, the beloved Hokkaido winter confectionery brand SNOWS is returning to Singapore. From December 2025 through February 2026, the brand will host limited-time pop-ups at two main locations, offering both returning signature items and three entirely new products for the season.

We tried SNOWS when it first arrived in 2024 and loved it. If snow is a delectable edible treat, this is how we imagine it would taste and feel.

The main pop-up will be at Takashimaya’s B2 Food Hall from 2 to 26 December 2025.

For a longer period, fans can also visit the SNOWS counter at Jewel Changi Airport on Level 2, near the main entrance outside Shake Shack, from now till 28 February 2026.

Both locations will operate daily from 10:00am to 10:00pm.

The returning classics, available at both pop-ups, include the popular SNOWSAND chocolate sandwich cookies (5-piece box at S$15 and 8-piece box at S$26), available in both white or black chocolate,

and the SNOWBALL chocolate truffles (9-piece box at S.80), silky chocolate-coated truffles with a fresh Hokkaido cream filling, dusted with cocoa. This remains our favourite treat from the series.

They will be joined by three new creations.

The MORI-no-KI, or “Forest Tree” (8-piece box at S.50), is a delicate milk chocolate treat with feuilletine, almonds, and pie crust bits. This is so beautiful we feel guilty biting into the branch.

The SNOWCHIPS (S) offer light, deep-fried chocolate chips in three textures for a melt-in-your-mouth experience. If you are familiar with the Royce chocolate-coated chip, this is similar, but with a richer, creamier taste.

Exclusive to the Takashimaya pop-up is the luxurious SNOWBALL AKA (S), which combines smooth Hokkaido cream and freeze-dried strawberries wrapped in rich chocolate.

Founded by pastry entrepreneur Shintaro Naganuma, the mind behind global brands like BAKE Cheese Tart, SNOWS is dedicated to crafting confections that celebrate winter.

The brand emphasises premium Hokkaido ingredients and sustainable practices, such as a circular farming ecosystem. Its elegant packaging features winter artwork by renowned woodblock print artist Kazuyoshi Otani.