Singapore Tourism Board (STB) has launched Singapore Wanderland on Roblox, marking its first foray into one of the world’s most popular online game platforms.
The new game is a whimsical take on Singapore, drawing over two million visits since the beta version launched on 11 May 2023.
Singapore Wanderland is part of STB’s efforts to reach new audiences in innovative ways and allows you to experience Singapore as you accomplish various tasks in a virtual world. To reimagine Singapore in the metaverse, STB worked with established gaming specialist Publicis Play and Roblox developer Wonder Works Studio to develop the immersive experience over five months.
Singapore Wanderland puts a playful spin on real-life attractions in three mini-games, where you earn magic orchids to transform a garden with STB’s destination mascot Merli.
Gardens by the Bay, Mandai Wildlife Reserve and Marina Bay Sands are featured in the mini-games, alongside iconic attractions such as the Merlion Park, Singapore Flyer, Adventure Cove Waterpark and The Fullerton Hotel Singapore.
Garden Galaxis features an obstacle course where you leap across giant flowers, with expansive views of Marina Bay Sands and the Supertree Grove, as well as the Singapore Flyer.
You go on a scavenger hunt on Finders’ Isle to find items unique to Singapore amidst a town square inspired by Clarke Quay, shophouses in the cultural neighbourhoods and retail icons like TANGS Orchard.
Inspired by Singapore’s green spaces, you can select from various quirky go-karts and race through landmarks in Jungle Jiffy, zipping through Singapore Botanic Gardens – the country’s first UNESCO World Heritage Site – and the eclectic Chinese mythological themed park Haw Par Villa.
The experience is based on popular entertainment formats on Roblox and aims to drive affinity for Singapore by featuring elements inspired by Singapore’s destination icons. For example, you can express yourself through fun personalisation options. You can amass virtual collectables to customise your avatars, such as a Supertree hat, a Singapore Flyer Backpack and a Lotus race car.
New content such as quests and prizes will be progressively added to keep the Singapore Wanderland experience fresh and engaging.