Chivas’ The Winning Seat Returns with New In-universe currency, Budding Programme and Gachapon Game

For its fifth edition, Chivas’ The Winning Seat returns with its virtual clubhouse and fan favourite ‘Every Bottle Wins’ mechanic. Additionally, it also introduced new features like an in-universe currency, a budding programme and a gachapon game by Tezarekt.

As a social club, REGAL F.C. is a collective of cultural leaders who operate outside the box. Under the banner of REGAL F.C., members celebrate football culture and those who live by its time-honoured tenets. The clubhouse re-opens its membership registration in this edition, where an account with REGAL F.C. grants members discount perks on Chivas Collections; priority access to competitions, and exclusive event invitations.

Members can also explore the virtual grounds of REGAL F.C. and win anything from discount vouchers to unique merchandise and limited-edition bottles.

BUDDING PROGRAMME

Mentors of REGAL F.C.’s inaugural Budding Programme Keeping with the ethos, ‘I RISE, WE RISE’, REGAL F.C. launched its inaugural Budding Programme, an 8-week programme to cultivate the next generation of creatives. The incubation chamber is spearheaded by industry OGs, the hustlers who have made a name for themselves.

Chivas’ panel of mentors includes Jackson Aw (founder of MightyJaxx), See Min Ng (founder of Henndrawn), and Tobyato (urban visual artist), who will lend their wisdom and guidance to selected mentees. The mentees will push their work to a larger scale by pitching a concept open to the public’s vote, with the winning mentor and mentee team executing and launching a creative project. Interested creatives can join the open call at Chivas’ virtual clubhouse.

VIRTUAL GAMIFICATION

For seasoned members, the ‘Every Bottle Wins’ mechanic remains. Each Chivas bottle comes with a unique code that can be entered into The Winning Seat website; with fresh new prizes to be won.

Another addition to REGAL F.C. is a Gachapon game by Tezarekt (inspired by the random capsuled prizes dispensed by vending machines). Using in-universe currency called REGAL Points, members can exchange the points for a spin at the Tezarekt Gachapon game. REGAL Points can be accumulated through activities in the virtual space of REGAL F.C. Win instant prizes with every spin, and a bottle of Chivas 12 as well as a special edition of Chivas x Tezarekt NFT if you form the full Gachapon successfully.

The reward system is given an upgrade. Members can now look forward to 13 weekly grand prizes worth up to SGD45,000 and SGD79,500 worth of instant prizes.

This is the largest giveaway in Chivas’ history, and every member gets to be a winner. Members can also look forward to custom Chivas collab merch and exciting limited-edition pieces from the 3 REGAL F.C. mentors, as well as custom NFTs by 3D artist Assthrowknot and Aphy Active athleisure discount vouchers in the prize pool.

Find out more about Chivas’ The Winning Seat here.

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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