Blum & Co (Blum) keeps the tradition of innovation alive by introducing the traditional cheongsam-made-modern in their new line of workwear.
Hoping to revisit the feminine aura and appeal imbued by the cheongsam for today’s corporate woman, Blum’s fashion design team has taken the elegant fabrics and sleek designs from the age-old cheongsam to create Blum cheongsams with a mix of modern elements that will appeal to today’s modern working woman
The cheongsam was one of the national dresses of China in 1929. Today, many officials and ministers don the cheongsam in both official and informal occasions as a representation of their heritage.
Due to its body-fitting style, the cheongsam has to be precisely cut and tailored in order to bring out the best silhouette of its wearer. It takes time and attention to detail to develop just one piece. This is where Blum has put their fashion expertise and eye for detail into developing each piece in the cheongsam collection.
Blum cheongsam collection combines a traditional style with new additions such as lace sleeves, patterned with subtle, yet outstanding modern materials and bold designs that further exude feminine confidence in its wearers.
Designed to be worn throughout the year for both day and evening, Blum has used light and airy fabrics sources from the best apparel top quality manufacturers all over Europe, Korea and Japan, to create cheongsams that drape well and complement modern accessories.
The collection’s versatility is testament to the company’s experience in dressing Singapore’s urban women over 3 decades.