This festive season, in line with the launch of the new global LUX* campaign Life Extraordinary, The Lux Collective presents the very first NFT brand activation – LUX* Christmas Collectible Raffle. With innovation in its DNA, the Group aims to elevate the unique LUX* brand positioning globally across channels, now including the web3 platform.
With the quest for bespoke travel experiences on the rise, LUX* invites you to gift your loved ones a LUX* Christmas Collectible. 1000 collectables will be for Sale on 11 December 2022 – you can also register now to access an exclusive Pre-Sale.
Each of these collectables includes a hotel stay and one of the four Extraordinary Experiences exclusively designed for this Christmas Raffle:
- a private whale shark dhoni boat trip with a marine biologist at LUX* South Ari Atoll in the Maldives
- an infinity pool rooftop breakfast and massage private experience at LUX* Grand Baie in Mauritius
- a traditional pirogue boating experience at LUX* Grand Gaube in the northern lagoon of Mauritius
- an encounter with wild dolphins at LUX* Le Morne in Mauritius
Attractively priced at USD1000, each collectable will stand the chance to win and enjoy up to two nights for Standard Collectibles or five nights for Silver and Golden Collectibles. Once the collectable is purchased, it will reveal itself on Christmas Day. Through a uniquely immersive metaverse experience, the owner of the raffle token will discover the hotel and destination.
The LUX* Christmas Collectible Raffle with surprise gifts can be purchased here.