In the past two interactive films, The Dress and The New Neighbour/s both explored the different paths of neighbourliness where viewers discovered that kindness sparked by one can be spread to others, creating a ripple effect that leads to a stronger community.
Singapore Kindness Movement (SKM) wraps the interactive film trilogy up with a mystery interactive film titled 3:13. Directed by Glenn Chan, 3:13 takes place in an old neighbourhood and follows a set of neighbours who are awakened by a disturbance in the middle of the night.
You are invited to unravel the truth about the mysterious disturbance. Viewers in the hot seat are also presented with the opportunity to get to know the neighbours and learn the value of kindness.
Award-winning best-supporting theatre actress, Nora Samosir, leads the cast with Vasantham actress, Sajini Naidu, and local personalities, Farah Lola and Jeremiah Tropic.
‘3:13’ is now available at Singapore Kindness Movement website.
Be Greater Campaign
SKM’s Be Greater campaign continues its narrative of ‘A kinder you, a stronger us’ to strengthen neighbourliness and residents’ sense of belonging within their communities. When neighbours have a higher sense of belonging, they become inclined to show consideration toward others and their environment.
In the coming months of October and December, MRT stations City Hall and Bugis Downtown Line will be decked out in kindness. The out-of-home print ads by SKM are focused on the three norms of gracious living, appreciation and mutual aid. They emphasise the impact of how simple words of affirmation matter and can make someone’s day.
Words can help to recognise and celebrate our diverse and unique cultures, fostering a gracious and harmonious society for everyone to live in.
Inspired by true local stories that were covered on The Pride, the stop motion images on the print ads feature scenarios where kindness can prevail in simple everyday situations. Accompanying the scenarios are QR codes where commuters are able to scan and watch the images come to life in a 15-second statement clip.