Toyota Motor Asia Pacific (TMAP) has extended its partnership with dentsu Singapore and ONE Esports, a subsidiary of Group ONE Holdings (ONE), for the third year running to present the ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’.
The third edition of the competition is scheduled to take place on 9 October 2022. The competition will span across seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea, and will feature enhanced race formats before the Global Finals of the TGR GT Cup in November 2022.
Under the continued partnership, dentsu Singapore and ONE Esports will work with TMAP to run the regional sim racing competition in “Gran Turismo 7” for Playstation. This includes video content production, such as competition highlights, player interviews, and more, as well as a series of articles covering the competition in localized languages to be published on ONE Esports website.
The competition will be broadcasted across its digital channels, including Facebook, Twitch, and YouTube.