Heineken Silver and celebrated sneaker virtuoso Dominic Ciambrone, also known as ‘The Shoe Surgeon’, team up to drop Heinekicks: limited-edition sneakers that will have you “Walking on Beer”.
The collaboration follows the launch of Heineken Silver, and sets out to celebrate the innovation behind the smooth, easy-to-drink beer brewed for a new generation of drinkers eager to elevate and refresh the social occasions of today.
Handing full rein to the creative genius behind some of the most high-profile custom sneakers worn by the likes of LeBron James, DJ Khaled and Drake, the result is an expression of Heineken Silver’s Unexpectedly Smooth proposition in a pair of sneakers that are the first of their kind.
To match Heineken Silver’s signature colourway, each pair features a sleek green lenticular upper with silver and red accents. Built into the tongue is a removable metal bottle opener, a handy feature when it’s time to enjoy a Heineken Silver.
Elevating the shoes are soles with Heineken Silver, added using a specialised surgical injection method to make Heinekicks the first ever pair of sneakers that allow you to walk on beer. As symbolic as it is functional, the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go – an experience parallel to the smooth taste of Heineken Silver.
7 of the 32 created Heinekicks are slated to drop in Singapore in Q4 2022.
Take a First Look: Heinekicks to be on Display at Limited Edition Vault
Pairs of Heinekicks will be on display at the Limited Edition Vault at [email protected] as part of Project Future organised by Culture Cartel x 2MR Labs.
This special preview will run throughout the event from 11 August 2022.