ShopBack launches ShopBack PayLater, a Buy Now, Pay Later (BNPL) payment option. ShopBack aspires to be the preferred checkout option for shoppers with PayLater. This is a significant milestone in the Group’s move into offering you a broader suite of financial services.
The launch also kicks off the ShopBack Group’s first global brand refresh across its 10 markets in Asia Pacific. Underscored with its new tagline – For the Wins – the brand refresh looks to translate the small wins on ShopBack’s platform into an elevated shopping experience.
ShopBack PayLater Live
ShopBack PayLater will be available at over 4,000 online and in-store merchants in Singapore and Malaysia, including Charles & Keith, Crate & Barrel, Love Bonito, Shiseido, ZALORA, and more.
It integrates hoolah’s platform capabilities with ShopBack’s Pay feature, enabling you to split your in-store or online purchases into three interest-free monthly instalments when you check out via ShopBack.
Cashback earned from shopping online and in-store Cashback earned via ShopBack Pay can also be used to offset PayLater payments.
ShopBack: For the Wins
To illustrate the full suite of benefits that ShopBack provides, the Group’s global rebrand will focus on empowering its shoppers to achieve small wins in their daily shopping and payment activities. Its new tagline “For the Wins”, a play on the popular Internet catchphrase, looks to celebrate the victories in one’s daily life, however small they may be.
In collaboration with CapitaLand Malls, the rebranding campaign will include a series of roving popups across Singapore, where you stand a chance to win S$100,000 worth of Tesla shares and other prizes.
The global rebrand and launch of ShopBack PayLater are the latest in a series of milestones achieved by ShopBack. The Group also plans to deepen its product offerings and expand its financial services to more markets in the coming months.
