Kiehl’s Singapore launches its first-of-its-kind Kiehl’s Calendula-Mart community pop-up at artisanal dessert café Sunday Folks.
From 25 June to 3 July 2022, the installation will bring you a unique and highly experiential supermart concept, spotlighting the well-loved Kiehl’s Calendula range.
The Kiehl’s Calendula-Mart Experience
Upon arrival at the Kiehl’s Calendula-Mart, you are greeted by the yellow and orange colours of the Kiehl’s Calendula range – from the striped awning at the entrance, to the customised trolleys and baskets, and down to the shelves and fixtures in the mart.
The journey begins as you walk through the mart’s swing gates and down the Petal-Powered Calendula product aisle filled with wooden-crated product displays.
You will be attended to by the friendly mart staff and Kiehl’s Customer Representatives, some playfully reminiscent of sampling promoters at the chiller-inspired Calm & Refreshed Skin shelves.
You can also browse product reviews and pick up exclusive Kiehl’s stickers at the Kiehl’s Times newspaper and magazine wall. To add to the experience, a cheeky promoter’s voice can be heard occasionally over the speakers, promoting the benefits of Kiehl’s Calendula.
You can also find out more about your skin condition and needs through a personalised Healthy Skin Consultation with a skincare expert.
Add a complimentary 5-piece Kiehl’s sample kit at the Try Before You Buy station to your basket.
You will then be treated with one of four specially Handcrafted Desserts by Sunday Folks, including the sweet and zesty Calendula Honey Saffron ice cream, redeemable with a Kiehl’s Scratchcard received at the entrance.
Additional items can also be won at the sure-win Spin-the-Wheel with every Kiehl’s purchase at the Finest Apothecary Skincare retail counter – including leather Calendula brooches and Calendula paper flowers created by leather and paper atelier Bynd Artisan.
Kiehl’s Calendula Toner
The best-selling Kiehl’s Calendula Herbal-Extract Toner takes centerstage. Native to the Mediterranean and a member of the Marigold flower family, Calendula is known for its skin-soothing properties.
It is formulated with renewable Calendula petals containing five compounds (Quercetin, α and β Amyrin, Oleanolic Acid, & Lupeol) that in the formula, are known to help relieve visible redness and discomfort. For normal-to-oily skin types (including sensitive skin) and suitable for and tested on acne-prone skins too.
You will learn more about the skin-soothing power in the handpicked and sustainably-sourced Calendula petals through the pop-up’s various interactive touchpoints.
Freebies galore
Every visitor to Kiehl’s pop-up event will receive:
- 1x Sunday Folks dessert
- 5-pc Kiehl’s sample kit
- Additional 5-pc Kiehl’s samples
- Additional 1x Kiehl’s travel-sized treat (only when you pre-register here)
- 1x Kiehl’s Sticker sheet (only with every social media post/story about the event)
- 1x sure-win Spin-The-Wheel prize (only with any Kiehl’s purchase at the pop-up event
Kiehl’s Calendula-Mart
Address: Sunday Folks | 44 Jln Merah Saga, #01-52 Chip Bee Gardens, Singapore 278116
Dates: 25 June – 3 July 2022
Opening Hours: Monday – Thursday (10 AM to 9 PM); Friday – Sunday (10 AM to 10 PM)
