K-pop artist KANGDANIEL partners with SpongeBob SquarePants to bring you this adorable collection of personal merch

SpongeBob SquarePants X KANGDANIEL Announce Global Collaboration – the iconic character’s first-ever IP (Intellectual Property) Licensing collaboration with a K-pop artist.

This collaboration marks firsts for both Paramount Global and KANGDANIEL – this is the first time the SpongeBob brand is doing an IP licensing collaboration with a K-pop artist, and the first time KANGDANIEL is partnering with an animated character.

Paramount Global partners with KONNECT Entertainment to design KANGDANIEL’s character as well as a special range of co-branded consumer products featuring SpongeBob and friends. This exclusive collection highlighting KANGDANIEL’s personality, facial expression, hairstyle as well as his clothing and accessories, reflects the fun and optimistic outlook of SpongeBob.

This collaboration between Paramount Consumer Products and KONNECT Entertainment presents a total of 12 items of the collaboration across the globe. A wide range of products including phone accessories, home furnishings, stationery, apparel and accessories are available on the website from today till 30 June 2022.