UNIQLO Singapore announces its plan to roll out a series of new initiatives in the “LifeWear for Her” project, as part of its continuous commitment to enhance the lives of today’s women.
Anchoring this project, the UNIQLO ION Orchard outlet will see new experiences catered for you. The project also sees a new partnership with local social enterprise, CRIB Society, accompanied with a special UTme! launch this International Women’s Day.
LifeWear for Her
LifeWear for Her centres around the innovations employed in UNIQLO’s apparel to help you transition through different life stages with ease and confidence.
As your body change every day due to unique biological cycles, UNIQLO recognises the need to make these changes easier with innerwear that meets the care required at every stage of life.
The result is an expansive range of femcare products brought to females, constantly evolving based on customers’ voices.
In-store Shopping Experience
UNIQLO will be piloting a specially curated space at the ION Orchard store. From March 31, the flagship store will offer you a revamped shopping experience catering to your everyday needs.
Unique to the ION Orchard store, the dedicated LifeWear for Her space features four different zones, including an entrance that hosts styling inspiration and doubles as an events space. You will then come across the expansive femcare aisle, which features innerwear products that support women through all life stages such as puberty, time of the month, and one’s pregnancy journey. You can look out for lineups such as maternity underwear or bratops – versatile enough for loungewear, one-mile wear or even nursing mothers, the AIRism Absorbent Sanitary Shorts for your periods and wireless bras for greater everyday comfort.
The next zone sees a devoted corner for active customer feedback on UNIQLO’s womenswear and services via iPads housed in the store. The experience finishes at the dedicated revamped fitting room, where LifeWear for Her product specialists will be stationed to recommend the right products and fit for you.
Female Entrepreneurs Support
LifeWear for Her will also serve as a platform to support female leaders and entrepreneurs in the local communities. Working alongside CRIB Society, a non-profit social enterprise, UNIQLO hopes to shine light on female entrepreneurs by putting forth these remarkable individuals to share their brands and unique stories.
In conjunction with International Women’s Day and to mark the debut of the partnership, CRIB Society and UNIQLO will be launching a social campaign, #PoweredByLifeWearForHer. Featuring some of its members from the CRIB Society, including Eugenia Ye-Yeo of Nodspark and Jungmin Lee of Ksisters, these inspiring girl bosses will share their personal stories to empower other women on their socials.
The partnership will also be brought to life in the ION Orchard store, featuring a permanent space to showcase the products and services in support of these female CRIB Society entrepreneurs and their work.
You can stay tuned to a lineup of pop-up workshops or events helmed by the entrepreneurs at the store over the year, as they aim to share their brand with you.
International Women’s Day
This International Women’s Day, UNIQLO has also collaborated with Singaporean illustrator and art director, Alexa Ong (@woodandlead) to launch the ‘Fempowered’ UTme! collection – a customisation service which allows anyone to make their own original T-shirt, exclusively at UNIQLO Orchard Central Global Flagship store.
Available in six different designs, the overarching theme celebrates women for breaking convention, having a fearless spirit and more. The designs are hyperlocal and inspired by traditional bites such as the iced gem biscuit and local favourite – kaya butter toast.
Alongside this launch, you can also look forward to new trend pieces launching throughout the month of March. This includes:
Smart Skort
Denim Mini Skirt
Pleated Mini Skirts
Wide Straight Pants
American Sleeve Cropped Bra Sleeveless Top
Combination Short Sleeve Flare Dress
Item launch dates vary.
With a continuous refresh in its product offerings, UNIQLO celebrates women from all walks of life and hopes to continue lifting you up through comfortable everyday clothing.
Visit here for more info.
