Ensuring your children maintain a healthy lifestyle might be on your list of 2022 resolutions, but getting them the needed share of nutrients each day becomes even more daunting with their selective palates.
Gumazing seeks to fill this gap with their line of children’s gummy supplements, endeavouring to cultivate healthy lifestyle habits among kids the fun way.
Launched in 2021 with the goal of providing children with enriching nutrients through fun and taste, Gumazing is a children’s gummy supplement brand made in Canada. The brand is also a subsidiary of Eternal Mark, a leading contract manufacturer for Pharmaceuticals and Medical Devices since 2003.
While the gummies from Gumazing looks like ordinary gummy treats from the outside, the ingredients used to make them are a whole different story.
Specially formulated to suit the nutritional needs of children, Gumazing’s line of supplements comprises four fun variations, featuring multivitamins, Vitamin C, Omega 3, Vitamin C + Zinc, and Calcium + Vitamin D3 which are nutrients necessary for the healthy development of children.
Founded by parents and entrepreneurs, Krishika Bahirwani and Suraj Bahirwani, the company is led with the single goal of ensuring each growing child gets their share of enriching nutrients. As a mother of two young children, Krishika also understands how many children are averse to vegetables and fruits—important sources of nutrients, seeking to offer parents a fun solution to fill this need.
“Being a mom of two, I understand how important it is for children to develop healthy lifestyles from young. Gumazing was born in a bid to make this process easy and fun for parents and kids, with the added touch of our very own Mr. Gumazing.” Shared Krishika.
To achieve this, the gummies from Gumazing are designed to be colourful, tasty and easily chewable, with animal shapes to up the fun factor.
I got my son Asher to try all four variations and he found them to be yummy like regular gummy treats. The only exception is the Omega3 gummies which may still have a slight fishy taste that is harder to mask. Nonetheless, it was palatable to him and is still a better option than having to swallow Omega3 fish oil tablets which he is currently consuming daily.
Additionally, the line of gummies from Gumazing is also gluten-free, artificial sweetener and colouring-free, contains no preservatives, is vegetarian, and can be conveniently stored at room temperature without melting.
I went through the full lists for each of the four bottles and found them clearly labeled, with no ingredients which shouldn’t be included, based on the claims touted by Gumazing.
To amp up the fun factor and appeal more to children, Gumazing also came up with a mascot, Mr. Gumazing. Gumazing’s brand is built heavily around Mr. Gumazing, a lovable buddy set to accompany children on their journey to developing a healthy lifestyle. Mr. Gumazing fronts the Gumazing brand, appearing on all their marketing materials and products.
The brand has also developed a dedicated merchandise line featuring Mr. Gumazing which comprises an expanding list of products for children’s use. This includes plush toys, apparel and bags.