NTUC LearningHub (NTUC LHUB) and TikTok sign a Memorandum of Understanding (MOU) to officially launch their partnership to help 1,500 micro-businesses and freelancers in Singapore to connect with audiences through engaging social media content creation and trends via a platform like TikTok to drive business over the next three years.
The outreach of the programmes, which will be driven by NTUC LHUB, will focus on the growing pool of Self-Employed Persons (SEPs), including freelancers and small business owners in Singapore. Against the backdrop of the positive economic outlook, SEPs would stand to benefit by creating engaging social media content that successfully creates awareness and demand for their services and offerings.
The MOU, which was signed by Anthony Chew, Director of Infocomm Technology (ICT), at NTUC LHUB and David Jay Gomez, Head of Brand Partnerships, SEA, at TikTok, signifies the mutual commitment of both TikTok and NTUC LHUB to deliver quality training and resources in social media marketing and content creation.
As more small businesses turn to digital platforms to reach new audiences, many are leveraging new age platforms such as TikTok which has exceeded 240 million users in Southeast Asia alone.
From increasing brand awareness to extending their business reach, TikTok has played a key role in helping local micro-businesses such as Vintagewknd, a sustainable fashion store, and Dear Modern, run by a Singaporean architect, to connect directly with their customers and grow their presence online.
To boost outreach efforts, NTUC LHUB will leverage its strong network within the Labour Movement and its associations such as the Freelancers and Self-Employed Unit (U FSE), Singapore National Co-Operative Federation (SNCF) and Young NTUC.
In addition, NTUC LHUB will work closely with TikTok to develop a suite of courses that empower content creators to grow their brand presence on social media platforms. NTUC LHUB will begin running the TikTok-endorsed ‘Design Thinking for Social Media’ course in March 2022, which has already received strong interest from content creators. The two-day course leverages design thinking concepts for social media content creation. Furthermore, the collaboration will translate into training courses that are applicable to all workers in due course.
Singapore Citizens and Permanent Residents can enjoy 50% off the course fees, and are eligible for the utilisation of SkillsFuture credit and Post-Secondary Education Account (PSEA).
Interested individuals can register for the ‘Design Thinking for Social Media’ course here.
