The LEGO Group opens its first adult-focused concept store in Singapore! It is located at Funan Mall Singapore for a period of 4 months and managed by LEGO Certified Stores (Bricks World), the oldest and largest specialist LEGO retailer in Singapore.
This new concept store is one of a kind as its main target audience is the young adult market and the entire store’s outlook is refreshing, flaunting raw materials such as wood and steel, hinting at craftsmanship and quality.
Located at street level, this concept store takes inspiration from industrial architecture and production warehouses. It aims to bring a sense of authenticity through promoting the idea of a “straight-from-source” sense of quality that really appeals to millennials and hobbyists.
Whether you’re looking for a classic car that’s within your budget, a reminder of previous travels, or something to align with your existing hobbies/interest and tell people a bit about yourself, this store has the LEGO set for you.
To celebrate the opening, there will be a #BWFunan Instagram Competition. Take a selfie inside our store today till 8 February, upload to Instagram and #BWFunan to enter a draw to win a set of 10274 Ghostbusters ECTO-1. Winners will be chosen at random on 11 February.
LEGO fans and shoppers can head over to the newly opened pop-up store located at Funan Mall, 107 North Bridge Rd, 01-04, S179105.
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