Lazada is pulling out all the stops by hosting Singapore’s biggest 11.11 giveaway yet – a one-bedroom condominium unit at Normanton Park, valued at S$1,000,000.
Co-sponsored by PropNex, the partnership to mark the world’s largest single day sale, is the first of its kind to be offered between Southeast Asia’s leading eCommerce platform and Singapore’s largest homegrown real estate agency.
Located next to Kent Ridge Park, Normanton Park is an upcoming residential development with 1,840 apartment units, 22 2-storey strata terraces and eight commercial units that spans across a massive area of 684,522 sq ft. With nine 24-storey residential towers strategically encircling several large pool facilities and the strata terraces with adjoining pool access, most units will get to enjoy pool views. In addition, all residential towers are elevated 18.8 metres above ground level, possibly commanding views of Singapore Downtown, Southern Ridges or the southern coastline.
Normanton Park boasts over 100 lifestyle facilities that provide a wide range of recreation and relaxation options, including:
- Zen Garden
- Sensory Trail
- 150m Pool that overlooks the Waterfront Lawn
- 50m Lap Pool
- Family and Kid’s Pool
- Outdoor Trampoline
- Yoga Lawn
- Basketball Court
- Tennis Court
- Toddler’s Playground
The residential project is close to several retail enclaves, educational institutions, medical hubs, business parks as well as the future Greater Southern Waterfront, and is well connected to a network of expressways and MRT lines.
Lazada will be rolling out the marketing campaign across various platforms to publicise the giveaway, including TV, radio, digital ads, Out Of Home (OOH), social media platforms and more.
Shoppers can look forward to hearing more details throughout the campaign, where they will find out how to gain more chances in participating in the grand draw, which requires shoppers to collect golden keys through various missions on the Lazada app. Up to 34 golden keys can be collected in total through the app from 1 November onwards, by completing missions, playing games and more. The more keys collected, the higher the chances of winning.
Other prizes for 11.11 includes a #LazWinACondo TikTok dance challenge. Held from 26 October to 10 November, participants can showcase their creativity in imagining a scene from their first night living in the condominium. A total of 11 winners will be selected to win $1,111 worth of vouchers.
Together with Lazada’s new Happiness Ambassadors, this 11.11 promises to be filled with deals, activities and rewards for shoppers, with the return of the Lazada Bonus rewards and Lazzie Star game to help shoppers save more on their hauls.
Shoppers can look forward to a star-studded countdown concert with the 11.11 Super Show virtual concert on 10 November, a Chief Discount Officer (CDO) King segment featuring Lazada Singapore’s CDO Royce Lee alongside popular local personalities including Wang Lei, Jasper Lai, Xixi and more, to share the best ‘lobangs’ that 11.11 has to offer, a Guess It livestream and many other ways to play games, win prizes, grab vouchers, and save more to bag home the best deals.