SKECHERS appoints Lawrence Wong, one of the top rising stars in Chinese showbiz today, as its Singapore Brand Ambassador for 2021 – 2022.
With an accolade of achievements for his multi-faceted talents in acting, singing, modelling and hosting, Lawrence was ranked the 35th most influential artiste in China after his breakout role as Hai Lan Cha in the hit Chinese period drama, Story of Yanxi Palace.
Lawrence has also recently embarked on an entrepreneurial venture and launched his own innovative skincare line.
With close to 350,000 followers on his Instagram, Lawrence’s appeal spans across different age groups in Singapore, Malaysia and China, and is known for his passion and dedication to his craft and being an inspiration to never give up on your dreams.
From September 2021, Lawrence is set to front the marketing and social media campaigns for new collection launches this year, that comprises of product categories such as collaborations, lifestyle, performance as well as apparel and accessories.
His first appearance as SKECHERS Singapore Brand Ambassador is in a fun and upbeat video campaign, ‘Switch Up Your Style With Skechers’, that shows the actor fast-changing into different SKECHERS footwear and outfits from the new collections, with just the touch of a remote control button.
With varied styles ranging from casual chic, street-cred to athleisure, the campaign reflects the versatility of SKECHERS collection that effortlessly brings out one’s personality and style, without compromising on comfort.