Supermama is now the retail partner at both the Asian Civilisations Museum and the National Museum of Singapore featuring a refreshed range of merchandise - Alvinology

Supermama is now the retail partner at both the Asian Civilisations Museum and the National Museum of Singapore featuring a refreshed range of merchandise

The National Heritage Board (NHB) partners with Supermama Store Pte Ltd as the retail store for ACM and the National Museum.

As the retail partner of ACM and the National Museum, Supermama will not only retail its own merchandise but will also develop and jointly design co-branded retail merchandise inspired by Singapore’s National Collection, on a royalty-free arrangement.

Upcoming projects include a pop-up showcase titled Takumi Next (working title) held in conjunction with ACM’s Life in Edo | Russel Wong in Kyoto exhibition, that spotlights next-generation traditional craftsmen from Japan. Another project slated for next year is Souvenirs from Singapore (working title), a collaborative product line aimed at deliberating the future of souvenirs in a post-pandemic world.

Supermama will also work closely with NHB to jointly develop programmes at the museums to support our exhibitions and festivals, such as customised workshops.

Supermama is now the retail partner at both the Asian Civilisations Museum and the National Museum of Singapore featuring a refreshed range of merchandise - Alvinology

MUSEUM LABEL and Supermama are also working towards organising an annual festival revolving around ceramicware and the art of ceramic making, with the first Of Cups and Crafts (working title) planned to be held in end-2022, which will bring together local ceramicists and feature bespoke art objects created by local creatives.

NHB will continue to design and create MUSEUM LABEL merchandise, inspired by Singapore’s National Collection. These items will be retailed at Supermama, The Museum Store in a shop-in-shop format. It recently released a range of merchandise inspired by the iconic William Farquhar Collection of Natural History Drawings, with lifestyle items such as canvas tote bags, name card holders, watches and more featuring motifs based on the watercolour drawings of the flora and fauna of the Malay Peninsula. Another new product line inspired by ACM’s trade and export wares is also in the pipeline.

In celebration of the two new shop openings and National Day, museum-goers who shop at Supermama, The Museum Store between 9 – 31 August 2021 stand to receive Singapore-themed gifts from Supermama or MUSEUM LABEL, while stocks last.

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