Kotex Singapore announces its new campaign “Unstoppable” in partnership with lifestyle brand kāi by bellywellyjelly, and its founder, Christabel Chua.
The campaign aims to build a community of empowered females and inspire them to believe that they are unstoppable in reaching their goals. This is part of the brand’s mission to ensure that period stigma will not be a barrier to any girl or woman’s progress.
Unstoppable is championed by Kotex Singapore and Christabel Chua, a successful entrepreneur as well as an established fashion and beauty social media content creator with more than 260k followers on Instagram.
A familiar face in the community and an individual who is known for her cheerful disposition, Christabel often uses her platform to motivate and encourage her followers to stay positive despite the obstacles they may face. Her journey as a young female entrepreneur is an inspiration to many as she continues to spread positivity through her brand and following.
kāi has designed limited-edition collectibles including a water tumbler and two-piece sticker pack with creations that serve as a reminder and an inspiration to females to be unafraid to work towards their goals.
The collectibles (worth S$38.80), will be made available for free together with S$18 purchase worth of Kotex Products including the Kotex Luxe range from now till 15 September 2021 or while stocks last.
To redeem the Unstoppable kit, the original receipt will have to be presented at the customer service counter or cashier counter at participating retail outlets islandwide.
For more information on the promotion and the full list of participating outlets, please visit here.