Dropping in Singapore on 24 February, Pomelo and TikTok join forces over a unique fashion collaboration – Pomelo x TikTok. Centered around the theme ‘Be Bold Be YOU’, the vibrant, expressive collection encapsulates the creative diversity of the TikTok brand, and the authenticity of the individuals within the community.
Through this one-of-a-kind 13-piece capsule collection, Pomelo and TikTok aim to inspire Gen Zs and Millennials to boldly express themselves through a mix of unique, contemporary fashion pieces.
Pomelo and TikTok hope to empower young women to embrace their personal styles by expressing themselves in a way that exudes creativity, confidence, and originality.
Rounding off the collection is a range of must-have accessories, including tinted shades and mini crossbody bags to elevate and complete your street look.
To celebrate the launch of Pomelo x TikTok, Pomelo will be hosting a special shoppable Livestream Show on the Pomelo App and Facebook page on 24 February (8 PM), where pieces from the collection will be unveiled for fans to get a closer look at the coveted collection.
Alongside the unique apparel, Pomelo is excited to introduce the #BeBoldBeYou TikTok challenge for all fashion enthusiasts from 24 February to 5 March.
Users can take part by styling their favourite looks and showcasing multiple facets of their personal style, be it bold, expressive, or confident.
The most creative entries will stand a chance to get their hands on the full collection and win prizes worth up to USD$300. Pomelo x TikTok Collection will be exclusively available here, the Pomelo App and in stores from 24 February 2021 in Singapore, Thailand and Malaysia. Prices start at S$24.
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