The Dairy Farm Group announces a partnership with The Food Bank Singapore to launch Better Together, a first-of-its-kind food donation drive focused on providing daily necessities and more nutritious products to families in need.
The partnership kicks off with 10 pilot stores across Cold Storage and Giant, with a view to roll out island-wide over the next few months. Dairy Farm will kick start the initiative with a donation of 10,000 meals to The Food Bank Singapore’s beneficiaries – a target the initiative hopes to achieve with the help of customers every month.
Better Together combines the scale and reach of Dairy Farm supermarkets, and The Food Bank Singapore’s extensive network and expertise with food donations which supports 370 organisations, serving over 100,000 families.
Better Together aims to close the gap between current food donations and families in need. The initiative complements existing food donation efforts by focusing on nutrition, providing vulnerable families with the long-term dietary requirements key to support healthy living.
Better Together 10 pilot stores
- CS Fresh, Great World
- Market Place, Tanglin
- Cold Storage, Jelita
- Cold Storage, Kallang Leisure Park
- Cold Storage, [email protected] (Previously Sime Darby)
- Giant Hypermarket, Tampines
- Giant Hypermarket, Sembawang Shopping Centre
- Giant Hypermarket, Suntec
- Giant Hypermarket, IMM
- Giant Hypermarket, Pioneer Mall
Customers will be encouraged to join the food donation drive with clear in-store communication on the initiative as well as the products needed by The Food Bank Singapore’s beneficiaries. Clearly marked collection points are available at participating Cold Storage and Giant outlets for customers to drop off their donations, making it simple for customers to participate.
Suggested products for donation
- Red/Brown rice
- Brown rice noodles
- Oat crackers
- Low sugar cereals
- Fish e.g. Tuna
- Chilli sauce
- Soy sauce
- Tea, Coffee
- Milk Powder (for children and adults)
- UHT Milk
- Milo, Horlicks
- Spreads e.g. Jam, Chocolate, Kaya