In celebration of HEYTEA‘s second anniversary in Singapore, the brand will be launching their first-ever Instagram filter where fans will stand a chance to win a one-year supply of HEYTEA drinks.
HEYTEA fans can get creative with their favourite drinks wherever they go using the HEY! Singapore Instagram filter.
6 November: HEY! Singapore Instagram filter
In selfie mode, the filter will feature three of the brand’s most iconic drinks – Very Grape Cheezo, Roasted Brown Bobo Milk and King Fone Cheezo Tea, where fans will get to “drink” the beverage with a simple pucker of their lips.
Using the back-camera mode, the iconic HEYTEA drinks will appear in its signature 45-degree angle. Fans are encouraged to get creative as they explore Singapore with HEYTEA by capturing their favourite drink moments set against the backdrop of iconic landmarks in the city.
In conjunction with the launch of the HEY! Singapore Instagram filter, HEYTEA will be giving away a one-year supply of HEYTEA drinks to the most creative Instagram story featuring iconic Singapore landmarks. Besides that, one lucky winner will also walk away with the highly coveted limited edition HEYTEA x adidas ZX 7000 sneakers.
Inspired by Hey Tea’s bestselling Very Grape Cheezo, the shoe uses various shades of purple against a milky white base and the beverage brand’s logo. The collaboration has been a hit since its launch.
Click here to download the filter or simply scan the QR code below.
Contest Mechanics:
- Go to @heyteagsg (or scan QR code) to download the “HEY! Singapore” Instagram filter.
- Share your favorite iconic spots in Singapore on Instagram stories using the filter.
- Tag @heyteasg and #HEYTEAturns2 to document your adventures on Instagram.
Prizes:
- Grand prize: 1 years’ worth of HEYTEA drinks
- Second prize: HEYTEA x adidas ZX 7000 sneakers
- Weekly prize: (2 winners per week from 9 Nov to 30 Nov): 2 HEYTEA drinks + exclusive HEYTEA merchandise
Terms and conditions apply. Contest ends 30 November 2020. Winner will be notified via Instagram DM. 1 years’ worth of HEYTEA drinks is determined at 52 cups and all 52 cups will need to be redeemed within a year from date of issue. Adidas shoes sizing subject to availability.
10 November: Free King Fone Cheezo Tea with purchase of any drink
For one day only, customers will get one free King Fone Cheezo Tea with every purchase of any drink.
Terms and conditions:
- Valid only on 10 Nov 2020.
- Limited to in-store purchase of drinks above the value of $5.50.
- Limited to 1 redemption per receipt per customer.
11 November onwards: Free 2nd Anniversary sticker pack with purchase of two drinks
To celebrate HEYTEA’s two-year journey in Singapore, a limited-edition sticker pack featuring some of our local landmarks, HEYTEA bestsellers and unique Singapore-exclusive products that have been launched in the past 2 years will be released and given to customers with purchase of any two drinks.
Terms and conditions
- Limited to in-store purchase of minimum two drinks (1 redemption per receipt per customer) from 11 November.
- While stocks last.
Serving innovative drinks since 2012, HEYTEA currently has over 630 outlets in China and 3 outlets in Singapore. The brand has become a big name in the tea beverage business, thanks to their commitment in adhering to high-quality standards.