Starting from this Lunar New Year, in collaboration with charity organisation Food from the Heart (FFTH) and The Local Farm by Gardenasia, Deliveroo customers can feed the less fortunate with local fresh farm produce through FFTH’s new ‘Farm to Families’ initiative.
Customers simply need to log into the Deliveroo app, search for ‘Full Life’ to view a virtual pop-up restaurant and make donations the same way you would place a food order on the platform, thereby playing their part in supporting local farms and bringing fresh produce, straight from the farm to the tables of 2,000 disadvantaged households.
To encourage customers to give back to the community, Deliveroo will match the first 10,000 donations (up to $10,000), to bolster the impact of this meaningful programme. This is in addition to the $80,000 that Deliveroo has already raised alongside its customers since December 2020 via the restaurant page, with Deliveroo matching the first $10,000 worth of donations as well.
Donations have benefitted over 1,500 low-income school age students and their families who are beneficiaries of FFTH’s School Goodie Bag programme, which focuses on providing underprivileged students and their families with rations and better nutrition.
This initiative is part of Deliveroo’s global community-focused campaign, Full Life, which aims to utilise its unique network of riders, restaurants and grocers to support communities in cities where Deliveroo operates.
Deliveroo’s partnership with FFTH is a long-standing one. Past collaborations focused on tackling food insecurity among children and families, with focused initiatives around contributions to philanthropic causes and community service. Just past December, Deliveroo Singapore pledged over 100 hours to deliver essential food packs to more than 100 underprivileged families.
Other campaigns held in partnership with FFTH include Project Belanja!, which encouraged customers to order from participating hawkers and FFTH’s Clean Plate Campaign, where customers took part in a social media challenge to join the fight towards zero food waste.
Previous community-focused campaigns also include a Heroes to Heroes initiative, in partnership with the Migrant Workers’ Centre, where Deliveroo riders delivered up to 1,600 iftar meals to five dorms for foreign workers to enjoy during Ramadan, TOUCH Community Services, where Deliveroo gathered customers, restaurants and riders to get behind the Meals-On-Wheels initiative.