SUPER unveils a new revamped look across its brand portfolio. Starting this month, the entire SUPER portfolio will feature an updated version of its highly recognizable laurel logo, first introduced in 1987.
The new SUPER packs have a simplified design structure that makes it easier for shoppers to instantly recognize the brand and navigate the different variants. Enhanced ingredient imagery and a sophisticated gold ‘S’ device flows through every pack, a mark of product quality that discerning and value-conscious consumers can recognise and trust.
SUPER is a homegrown Asian brand and a classic household name in Singapore. As part of its renewed focus to enhance the consumer’s brand experience, SUPER will be extending its product line-up, with new offerings that cater to emerging consumer trends for healthier and more nutritious products.
SUPER Zero Sugar Coffee: Smooth & Aromatic Without Sugar Added
Newly added to SUPER’s coffee range is the SUPER Zero Sugar (sucrose) Added 2-in-1 Coffee, which delivers on SUPER’s signature coffee aroma and smoothness, even without added sugar. SUPER’s expertise in coffee mixes comes to life in SUPER Zero Sugar’s perfect balance of acidity, bitterness and body – the most vital steps in creating a delicious 2-in-1 coffee.
In coming months, SUPER will also be introducing new and upgraded variants in tea and cereal beverages, which will be available in supermarkets, grocery stores and online channels nationwide.
Launch Campaign & Activities
SUPER will roll out 360-degree launch campaign on 20 November – 20 December to communicate on the new brand identity and new packaging change as well as feature new product offerings through consumer activities.
SUPER In-store roadshow at 5 leading supermarkets with a special promotion. For more information on roadshow schedule & location, please refer to SUPER Facebook page.
An exclusive collaboration with GRAB Food promotion – give away $5 GRAB food voucher with every 2 packs purchase. The promotion is available at all major supermarkets, hypermarkets and provision stores.
Over 130K sampling kits given away nationwide – to let more Singaporeans have a taste of the new SUPER products, please refer to this website to request.