Lazada’s grocery, RedMart, has seen increases in grocery demand across the board, particularly for fresh, frozen, dairy, and chilled products. 2020 orders in these categories have surpassed the whole of 2019, with sharp increases in demand ranging from 50 to 100 per cent for seafood, meats, and fresh vegetables.
This year, RedMart was tested by the COVID-19 outbreak which caused unprecedented disruptions to its operations and supply chain while the business contended with a spike in demand for online grocery deliveries. In response, RedMart quickly pivoted its operations and logistics network to meet the needs of the nation including leveraging its data to map demand forecasts, and introduced new Sunrise and Saver delivery slots, to increase its delivery capacity.
RedMart also expanded its product assortment, by supporting 20 local farmers to sell their produce directly to customers as part of a partnership with Singapore Agro-Food Enterprises Federation (SAFEF) to be the e-marketplace for their Farmers’ Market.
With local farms such as Red Dot, Sustenir and Kin Yan digitising to reach more customers, they are also utilizing modern methods and technology to cultivate fresh crops in an urban environment, contributing to the overall food supply for a more self-sufficient nation.
To date, local farms have sold over 70 tonnes of produce via RedMart’s e-SG Farmers’ Market, from fresh greens, eggs, and seafood.
Red Dot Farm produces high-quality pesticide-free vegetables in Singapore by leveraging technology and standards while adhering to strict farming protocols. The founders of Red Dot Farm have established farms locally and, in the region, to increase Singapore’s food security.
Currently, RedMart imports products from 13 different countries and most recently launched “KMart” – a section dedicated to Korean food staples such as kimchi, Korean rice grains, paste, condiments, sauces and a range of popular instant ramen noodles and porridge selections.
RedMart’s house brand, RedMart Private Label, has also grown its selection to more than 360 products. Besides bestselling house staples like fresh milk, handwash and tissue paper, new additions catering to the health-conscious consumer includes products such as zucchini noodles, beetroot noodles and cauliflower rice. RedMart has also taken the additional step of reducing plastic packaging for Private Label fresh produce.
As circuit breaker measures eased, RedMart has adapted the area-based delivery model and introduced two new delivery slots – Sunrise and Saver – to provide greater flexibility to customers. Sunrise delivery ensures that orders made by 8 AM will be received by 7 AM the next day, thereby freeing up slots in the evenings for more orders. Saver allows the company to consolidate orders within a given area, to serve more customers during busy periods.
RedMart will continue to serve and feed the nation and strives to bring in more products from both local and international brands to cater to local palates.
