In view of the uncertainties concerning the COVID-19 pandemic, the Hong Kong Tourism Board (HKTB) announces that its annual signature event “Hong Kong Wine & Dine Festival” will, for the first time, take on a virtual format.
Taking advantage of the virtual format, the event will be extended from the usual four days to several weeks so that more people can take part regardless of time and geographical constraints.
To preserve as much original flavour of the physical event as possible, the HKTB is building an online hub where most of the Festival programmes will take place.
A variety of wine merchants will be providing special discounts and products tailored for the Festival, which participants can browse and purchase in a virtual exhibition space. Meanwhile, renowned wine and food critics, chefs and wine experts will be invited to speak on wine-pairing and culinary topics in virtual workshops and classes.
The Hong Kong Wine & Dine Festival was launched in 2009, after Hong Kong and Bordeaux signed the Memorandum of Understanding on Co-operation in Wine-related Business.
The large-scale outdoor event quickly became a talk of the town, and was dubbed one of the world’s top 10 international food and wine festivals by Forbes Traveler.