As Singapore emerges from unprecedentedly challenging times, Tiger launches their limited-edition Tiger Orchid Brew (ABV 5.5%), seeking to uncage positivity among Singaporeans and encourage a spirit of togetherness for everyone to ‘bloom as one’.
Taking inspiration from Singapore’s national flower, the Vanda Miss Joaquim, and that orchids have long been admired for their hardiness, the Tiger Orchid Brew celebrates the resilience of our people who never stop blooming even during difficult times. The full-flavoured lager is enhanced by the infusion of orchids and boasts light floral notes with a touch of citrus, making it the perfect toast to Singaporeans in celebration of the nation’s upcoming 55th birthday.
This launch marks the first time that Tiger Orchid Brew will be available for island-wide purchase. Initially available as a limited-time seasonal brew exclusively for the opening of Tiger Street Lab at Jewel Changi Airport last April, Tiger Orchid Brew was extremely well received among customers, and was sold out during its sales period.
“After our #SupportOurStreets campaign, where Tiger contributed cash and products to support local F&B outlets during the circuit breaker period, we want to continue spreading positivity with the timely launch of Tiger Orchid Brew,” shared Faye Wee, Marketing Director of Asia Pacific Breweries Singapore.
“The perseverance shown by Singaporeans has been remarkable and as a beer born in Singapore, we feel more strongly than ever about coming together with optimism and vigour to ‘bloom as one’. Tiger Orchid Brew is our most locally inspired offering to date, bringing together local flavour, local brew and local art. We hope that it will remind us of our undaunting, can-do spirit as we celebrate National Day.”
A collaboration of local brew and local talent
Going beyond the brew in support of all things local, Tiger collaborated with home grown artist and illustrator, Tiffany Lovage to design the visually striking Tiger Orchid Brew cans and 4-pack carrier. A passionate illustrator of botany, Lovage masterfully combined the inspiration of orchids with Tiger’s iconic look, giving Tiger Orchid Brew a bold design that speaks to Singapore’s tenacity.
“I resonate with the qualities that the orchid stands for, and feel incredibly blessed that Tiger recognises and embraces local artists. When working on the design for the Tiger Orchid Brew, I wanted to intertwine the orchid infusion of the beer with Singapore’s national flower and the lushness of our city. It’s particularly meaningful and ecstatic for me that Singaporeans will be drinking Tiger Orchid Brew from cans that I’ve designed for our nation’s birthday, as National Day 2020 is also the day that I turn 30! I hope that this brew will encourage us to remember that together, everyone achieves more.”
The uniquely local limited-edition Tiger Orchid Brew is now available in 4-can pack (recommended retail price at S$11.70) at major supermarkets, convenience stores and online channels islandwide until 31 August, while stocks last.