BHG kicks off its month-long International Women’s Day campaign this March. Join BHG in a social media fundraising campaign in support of women’s organisations, while pampering yourself, friends, and family at the same time, and enjoy in-store discounts and giveaways too.

Digital Activations

Over four weeks, from 5 March – 3 April, the BHG #WomenWithUs campaign hopes to recognise women and encourage everyone to join in a pledge to better gender equality in Singapore. In a bid to galvanise the community, the social media campaign will see BHG donate 50 cents for every Instagram post in response to the sentence, “To forge a more gender-equal society I will…”.

Proceeds from the campaign will go to women’s organisations in support of making tangible changes in the lives of women in Singapore. BHG pledges to donate up to $5,000 via this campaign.

To contribute, simply do the following:

  1. Post a selfie on your Instagram feed or Instagram stories featuring the BHG GIF stickers (search for ‘BHG’ on GIF)
  2. tag @bhg.sg
  3. hashtag #WomenWithUs

To sweeten the deal, BHG will select three winning posts weekly (on public accounts) to win exclusive beauty treats worth over $150 from Estee Lauder, Origins, Clinique and Bobbi Brown. Winners will be announced weekly starting 13 March 2020 via Instagram Stories.

In-Store Activations

Moreover, BHG will be gifting some sweet-smelling florals over four weekends from 7 March.

With a minimum purchase of $80 at BHG Bugis, receive some delectably scented jars of potpourri with compliments and if you’re shopping at BHG Bishan and BHG Jurong instead, we would like to invite you to pick out a beautiful bouquet of flowers from the BHG International Women’s Day pop-up flower bar.

The weekend pop-up potpourri bar will be located at Bugis Junction from 7 – 8 March (2 PM – 6 PM); while the pop-up flower bar will be located at Bishan Junction 8 on 14 March (Saturday); and Jurong Point on 21 March (12 PM – 6 PM), while stocks last.

Join BHG, show your support and champion a change for all the #WomenWithUs.  For more details, follow BHG on Facebook and Instagram.