Rovaniemi receives yearly over half a million people across the world to make their dream of meeting Santa Claus come true. Only during December Santa Claus meets people from over 130 countries.
Rovaniemi and virtual reality studio Zoan create a unique experience that offers an alternative way of visiting Santa in virtual reality. Meeting Santa Claus will now be possible without travelling to Rovaniemi. The VR experience will be launched at the Slush technology event in Helsinki on 21 – 22 November.
During the virtual visit, you get to cross the Arctic Circle in Santa Claus Village and meet Santa in his office. Santa will give you a present that takes you all four seasons of Lapland, including the unique Arctic phenomena.
Zoan has earlier created the Virtual Helsinki experience that had gained global recognition including Unreal Experience Awards. It is a realistic city experience that combines urban, nature, and design, featuring the best that Helsinki has to offer.
Virtual Helsinki is being used by the City of Helsinki and some Finnish Embassies all around the world. The goal is to have global distribution of Virtual Rovaniemi as well.
In addition to Slush, the virtual experience will be presented on the Rovaniemi stand at Matka Nordic travel fair in Helsinki on 17 – 19 January 2020. Other possible uses for the experience are being explored.