Apple announces iPhone 11 Pro and iPhone 11 Pro Max, a new proline for iPhone that delivers powerful and advanced performance. The two phones come in four gorgeous finishes including a beautiful new midnight green.

Design and Display

iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless-steel band and come in four stunning finishes including a beautiful new midnight green. Apple claims they feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes and are protected against everyday spills including coffee and soda.

The new Super Retina XDR display, a custom-designed OLED, provides users with an immersive HDR viewing experience for movies and other high-definition videos with up to 1,200 nits brightness. The tech features wide colour support with system-wide colour management and True Tone to offer a more natural viewing experience.

It has a 2 million-to-one contrast ratio with true blacks for a more vivid viewing experience for HDR videos and photos. Customers can interact with their favourite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen.

Performance and Battery Life

Here comes the interesting part. Apple boasts about the new A13 Bionic processor which the company claims to be the fastest chip ever in a smartphone, providing unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 per cent faster CPU and GPU than A12.

A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second. Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone.

All these techs combined resulted in an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone Xs, and iPhone 11 Pro Max offering up to five hours more than iPhone Xs Max.

Camera System

iPhone 11 Pro introduces a transformative triple-camera system with all-new Ultra-Wide, Wide and Telephoto cameras, deeply integrated into iOS to create a pro-level camera experience designed for everyone.

Each iPhone 11 Pro and iPhone 11 Pro Max camera in the triple-camera system records brilliant 4K video with extended dynamic range and cinematic video stabilisation. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly.

The new Wide sensor with 100 per cent Focus Pixels and advanced software enables Night mode and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colours and reduced noise.

The triple-camera system takes Portrait mode to a new level with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 per cent more light compared to iPhone Xs for better photos and videos.

Next-generation Smart HDR uses advanced machine learning to recognise subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 per cent brighter.

Additionally, a Deep Fusion technology, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimising for texture, details and noise in every part of the photo.

The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.

Additional Features

• U1 chip uses Ultra-Wideband technology, the first-ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
• Face ID, a more secure facial authentication, gets up to 30 per cent faster and easier to use with improved performance at varying distances and support for more angles.
• Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers moving audio to iPhone 11 Pro and iPhone 11 Pro Max.
• Gigabit-class LTE up to 1.6Gbps and Wi-Fi 6 allow for even faster download speeds and Dual SIM with eSIM.

Pricing and Availability

iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space grey, silver and gold starting at S$1,649 and S$1,799, respectively, from Apple website, in the Apple Store app and Apple Stores. They are also available through Apple Authorised Resellers and select carriers (prices may vary).

Customers in the US, Puerto Rico, the US Virgin Islands and more than 30 other countries and regions will be able to pre-order iPhone 11 Pro and iPhone 11 Pro Max beginning at 5 PDT PDT on Friday, 13 September with availability beginning 20 September.

Every customer who buys iPhone 11 Pro and iPhone 11 Pro Max from Apple will be offered free Personal Setup in-store or online to help customise their iPhone by helping transfer their data, wiping data from an old device, setting up email, highlighting new apps from the App Store and more.

Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.

Those who are interested in learning more about iPhone 11 and iPhone 11 Pro can join one of Apple’s new Today at Apple sessions, Quick Tips. Quick Tips are 15-minute drop-in sessions focused on some of the most popular features of the iPhone, like photography. The new Quick Tip sessions begin on 20 September.

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