As a part of its strategic transformation, M1 today announced a move to refine its mobile offering on the basis of changing customer needs and expectations.

M1 has simplified its mobile offering, with one base plan each for SIM-only and handset bundles, replacing its existing 19 plans starting today. The simplification offers customers greater flexibility and personalisation through a mobile plan that can be made-to-measure.

The SIM-only contract-free base plan starts from S$25, and the handset base plan starts from an S$30 contract, both enjoying unlimited weekend data. Both plans offer the best data value bundle in the market today, starting with 30GB and 12GB respectively at the base plan. Customers can then build and personalise their own plans over the base plan by adding on more data, voice minutes, SMS, roaming pack and other value-added services depending on their expected usage and need.

Moreover, customers can enjoy larger data bundles as compared to the older plans being replaced. Existing customers who are currently in a contract with M1 can download the My M1 app or call the customer service hotline on 1627 to check if they are eligible to change to the new plan.

For better customer experience, M1 has introduced a brand new website that incorporates a streamlined interface that is more intuitive for customers to decide on their plans and build it on-the-go. After signing up for the new mobile plans online, customers can also choose to have their SIM card and handset delivered to their doorstep at no additional cost.

To find out more about M1’s new mobile plan, see here:

For more information, visit here.