United Airlines is introducing a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
The next iteration of United’s livery prominently features the colour most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing more modern energy.
The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue.
The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed a fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United Airline’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.
Blue continues to be the airline’s primary colour.
The new colour palette also includes shades of purple, which is most recognizable as the colour of the new United Premium Plus seats are being added to the fleet. United Airlines is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new colour palette can also be seen in the accent colours of the new uniforms that are being created for more than 70,000 front-line employees.
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