Nike officially opens its largest partner-owned store in South East Asia and India at Jewel Changi Airport today – to be called Nike Jewel. The store aims to provide an interactive retail experience for locals and travellers at Changi Airport Terminal 1 spanning over 1,000 sqm.
The Nike Jewel store adopts the latest architectural design used in all Nike stores around the world. Hyperlocal is core to the Nike Jewel store design. Consumers are greeted with a series of locally inspired artwork by Singaporean contemporary artist, “Sticker Lady” Samantha Lo. Exclusively designed for this store, her artwork was inspired by local elements such as traditional tiles and patterns, to its street signage and colloquial language.
Location: Jewel Changi Airport, #02-232/233
Opening hours: 10 AM to 10 PM daily
The second floor of the Nike Jewel store houses the first ever full-fledged “Nike By You” in-store customization service in Southeast Asia, where a variety of items can be personalized. Consumers customizing tee-shirts can select their design from a range of graphics, including original artwork from Samantha Lo, to be printed on selected Nike store offerings. The entire process is done digitally, and the final product is printed on the spot in less than 30 minutes.
The store also features the latest and most extensive range of Nike merchandise in the region. It offers a comprehensive range of running, training, lifestyle and basketball products through carefully curated seasonal looks and displays including the latest Nike Free Running Collection – Nike’s latest addition that provides an enhanced barefoot-like feel experience.
In addition, NikePlus members can enjoy member-exclusive products, early access to new products and access to Nike events ahead of the public.