Evelyn Goh | Mar 18, 2019 | 0
McDonald’s Singapore and Coca-Cola Singapore partner to promote a healthier fast food craving
McDonald’s Singapore and Coca-Cola Singapore are working together to bring a range of lower-sugar beverages to Singaporeans nationwide to help consumers consume fewer calories and sugar.
Starting today, all McDonald’s restaurants across Singapore will offer Coca-Cola Original Taste – Less Sugar, a lower-sugar beverage that delivers the Coca-Cola taste but with 30 per cent less sugar. Coca-Cola Original Taste – Less Sugar will become the default beverage in McDonald’s Extra Value Meals.
This will increase the line-up of lower-sugar beverages (awarded Healthier Choice Symbol) currently available at McDonald’s, which includes Coca-Cola No Sugar, Sprite Less Sugar and Minute Maid 100% Orange Juice, while lower-sugar versions of Heaven & Earth Iced Lemon Tea and Heaven & Earth Jasmine Green Tea will be available in the second half of the year.
These actions are part of McDonald’s Singapore and Coca-Cola Singapore’s efforts to give Singaporeans their soft drinks craving while supporting the “War on Diabetes” – the government’s national plan to prevent the rise of diabetes in Singapore.
McDonald’s Singapore is the first F&B retailer in Singapore to make this move, in line with its commitment to promoting lower-sugar beverages to Singaporeans.
Kenneth Chan, Managing Director, McDonald’s Singapore, said, “We understand that consumer preferences are evolving, and consumers are looking for balanced choices to meet their lifestyle needs.
“With that in mind, and in support of the nation’s war on diabetes, we are 100% committed to being part of the solution by partnering with Coca-Cola Singapore to offer Singaporeans lower-sugar beverage options across our 134 restaurants island-wide.
“Given our reach, we believe we can help facilitate the adoption of lower-sugar beverages.”