Qatar Airways launches the airline’s biggest and most cinematic brand campaign yet – “A World Like Never Before”.
Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a magical journey in a fantasy world that will capture their hearts and imagination.
The campaign shows how flying with Qatar Airways transforms the entire experience of travel. Everything that passengers see and do becomes an experience like never before.
The centrepiece of the new global campaign is the visually stunning film portraying one family’s journey with Qatar Airways. The voyage takes them from their flight through to the streets of Paris, to the ice-rink and parades of New York City, the hustle and bustle of Hong Kong, the comfort and serenity of the airline’s A380 lounge and the compelling mix of tradition and modernity of Doha.
Here’s a glimpse:
“A world like never before” was conceived and created by 180 Kingsday – Qatar Airways’ agency of record – and produced by iconic London production company, RSA Films (Ridley Scott Associates). The film combines set design, special effects and seamless choreography – more akin to a Hollywood blockbuster than a TV commercial.
The production team was led by director Ben Scott. Working with him was director of photography John Mathieson – the twice Oscar-nominated cameraman who previously shot Gladiator and Phantom of the Opera – and production designer Jonathan Lee who art directed feature films Star Wars Episode 2 and Elizabeth.
Qatar Airways’ vision is brought to life in a truly cinematic way. Filmed on the biggest green screen in Europe by an incredible pool of talent, including a production crew of more than 200 people across four continents, as well as using a real ice rink and detailed, handmade props.
Post-production was handled by MPC in Amsterdam and London. MPC was behind the incredible after effects of films such as The Greatest Showman, The Jungle Book and this year’s The Lion King.
His Excellency Mr Akbar Al Baker, Qatar Airways Group Chief Executive, said, “This campaign embodies everything at the heart of Qatar Airways’ brand values, as well as the pride we share in providing exceptional service to our passengers across the globe.
“The aim is to inspire and delight the viewer and open them up to the possibilities that Qatar Airways, as the world’s fastest growing airline, has to offer with gateways to more than 160 exciting destinations around the world.
“We want people to see the world in a new and exciting way… Like Never Before.”