To help the everyday person stay hydrated, POCARI SWEAT has introduced its latest offering – POCARI SWEAT ION WATER which contains natural, reduced sugar, and helps keep the body hydrated for a longer period of time than water.
Healthier Choice
In line with the Singapore government’s push to reduce sugar levels in beverages, several measures have been put in place to cut sugar consumption significantly. All government offices have taken the lead by only selling beverages that meet the lower-in-sugar guidelines advocated by the Healthier Choice Symbol (HCS). Local schools have also stepped up – all drinks (with or without the HCS) that are sweetened with artificial sweeteners are not allowed.
In order for drinks to qualify as a “healthy” in schools, beverages have to use natural sugars.
POCARI SWEAT ION WATER is the answer to Singaporeans looking to rehydrate with less sugar. The sugar content in POCARI SWEAT ION WATER meets the lower-in-sugar guidelines advocated by the HCS. At 3%, it is significantly lower than the HCS requirement of less than 6% total sugar.
To maintain its light, refreshing taste, that can be enjoyed when you are indoors, or even at room temperature, POCARI SWEAT ION WATER is sweetened with natural sugars such as Luo Han Guo fruit extract, without using any artificial sugars.
The refreshing beverage also contains essential ions similar to one’s body fluid composition, which is effectively absorbed into the body, making it the beverage of choice to rehydrate.
Benefits
POCARI SWEAT ION WATER offers the same functional benefits as the original POCARI SWEAT, but with a light sweetness and a clean, refreshing taste that can be enjoyed even at room temperature. Inspired by the idea of a “drinkable IV” solution, both products are developed by Otsuka Pharmaceutical to quickly replenish water and electrolytes lost throughout the day.
Staying well hydrated is crucial to leading a healthy, balanced lifestyle. If you’re not hydrated, your body can’t perform at its optimal level and you may feel tired, experience muscle cramps, dizziness, or other serious symptoms which can affect your daily life.
Most people assume that dehydration is only caused by prolonged exercise or the high humidity in our climate. However, one of the common causes of dehydration in the modern workplace is due to the dry environment and low humidity, which causes a low water content in the atmosphere leading to faster water loss in the body.
Office workers are easily exposed to dry air-conditioned environments for eight hours a day, or more, at work. To counter dehydration, ion supply beverages like POCARI SWEAT ION WATER have been proven to work better than water when it comes to maintaining the body fluid balance in a dry environment during prolonged sitting.
The influx of recent popular fitness trends has also resulted in people exercising in air-conditioned environments. This means that people may still be exposed to dry air-conditioned spaces even outside of work – making them prone to dehydration.
POCARI SWEAT ION WATER retails for $1.80 and is available exclusively at all 7-Eleven stores island-wide from July to September 2018. POCARI SWEAT ION WATER will then be available at all retail outlets island-wide thereafter.
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