Spotify is set to unveil a new, improved, and more personalized way to discover music and listen to what you love on Spotify, for free.

The new ad-supported Spotify is a natural next step as Spotify continues to innovate and evolve for the needs of their users and will be rolling out globally to all users of Spotify on iOS and Android. With a new design on mobile, Free on Spotify includes a number of new features to make the listening experience more tailored to what you need to hear, now.

On-demand playlists

On-demand playlists are now available to allow users to have more control over the listening experience so everyone can both discover new artists and return to old favorites. Fifteen new on-demand playlists offer the ability to pick and play any track within Spotify’s curated lists—without skipping tracks or waiting on shuffle to bring up the music you love.

These on-demand playlists will be unique to you, based on your musical tastes, and may include Spotify-curated playlists ranging from RapCaviar and K-Pop Daebak to Ultimate Indie and Alternative R&B as well as personalized playlists like Discover Weekly, Release Radar, and Daily Mix.

More personalized

With Spotify for free, users gain easy access to favorite songs and discovering new music is made simpler—and it’s personalized for you. When you sign up, Spotify will ask you about the artists you love, and subsequently deliver curated playlists that match your musical taste and personalized playlists, like Daily Mix. These new playlists are easily accessible on the new Home screen, which is always being updated based on your listening activity.

Make Spotify yours

Tell Spotify which songs and artists you LIKE  (or HIDE  ⃠ ) as you listen. Tap the  to quickly save songs to your Favorites playlist and tap the ⃠ icon to hide songs you don’t want to hear. Recommendations will improve the more you listen and denote preferences.

Create your own playlists

Playlists are the key to creating a mood, whether it’s morning workout or weekend dance party, and now it’s even easier to create and edit a playlist with Spotify. Just give your playlist a name, search and preview specific tracks, and add to your playlist. As you save songs, Spotify will continue to suggest more songs that we think you will like.

Play music using less mobile data with Data Saver:

Spotify believes that music should be accessible to everyone, in every market—the love of a great song is what connects communities and cultures across the world. But many users of Spotify for free around the world aren’t able to enjoy music whenever they want, because of the volume of mobile data streaming typically uses. They have thus created Data Saver, a simple toggle switch that optimizes the listening experience to use less mobile data when listening to music.

The new free experience will be available on iOS and Android and will be rolling out globally to all markets in the coming weeks. Happy Streaming!