Netflix has changed the way the world engages with stories – viewers watch when, where and how they want, at whatever pace – and in doing so, has given rise to a new kind of fan: the Binge Racer.
Accomplishing in a day what takes others weeks to achieve, Binge Racers prefer to speed through an entire season within 24 hours of its release.
While Binge Racers are watching hard and fast across the globe, Singapore clocks in a close second in Asia with the second highest percentage of binge racers, with Malaysia stealing the win.
The binge of choice in Singapore? K-Drama of course, with Singapore having the highest percentage of Binge Racers globally for The Sound of Your Heart.In total, 8.4 million members have chosen to Binge Race during their Netflix tenure, and the only thing faster than their rate of watching is the rate this behavior continues to grow. Between 2013 and 2016 the amount of launch day finishers increased more than 20 times over.
Shows of all shapes, sizes, genres and formats are revving watchers engines. Sure 30-minute comedies like Master of None, GLOW and Dear White People are raced with speed, but hour-long thrillers, like Stranger Things, House of Cards and Orange is the New Black, are consumed with fervor as well.
Gilmore Girls: A Year in the Life garnered the most global racers in its 24 hour debut (we blame the coffee). But the top spot in the region varies slightly by country: In Asia, Marvel’s The Defenders reigned supreme across Singapore, Philippines, Malaysia, Taiwan, Hong Kong, Thailand, India, Japan and South Korea.
Whether for the love of one show (five members in the US have raced through all five seasons of House of Cards the day they were released) or the love of many shows (a member in France has already raced through 30 shows this year alone), viewers all over the world are embracing this new form of watching. But exactly where Binge Racers live (hint: everywhere) and what they’re watching (hint: everything) may surprise you.
Here’s what people are watching right now:
Are you a binge-racer? How do you cope with work the next day?