Do you have a no-devices rule at the table? Some parents don’t tolerate phones and tablets during mealtimes while others don’t really mind.
But for McDonald’s, they want mealtime to be a family event meant for sharing time together.
Read about the Samurai Beef Burger here!
A survey conducted by McDonald’s last month with 302 parents revealed that a majority of parents (98%) and their kids (91%) use their mobile device whenever they are together with the family.
More than two-thirds of these parents (69%) and their kids (72%) have the habit of using their smartphones during mealtime. Other findings from the survey showed that:
Inspired to create a more conducive environment for families to dine in, McDonald’s has installed a new mobile phone locker in one of its flagship restaurants at Marine Cove, the first-of-its-kind in Singapore.
With the convenience of this locker, both parents and kids are encouraged to put their mobile phones away safely and focus on having an enjoyable family playdate without digital distractions.
To further modernise the dining experience for families, McDonald’s is also piloting table service at Marine Cove restaurant led by Guest Experience Leaders whose main role is to engage with families.
Customers simply need to select the table service feature when placing an order at the self-ordering kiosk to enjoy dedicated service and hospitality from our Guest Experience Leaders, which would allow them as parents to spend more time tending to their children instead.
On top of these new features, in the spirit of encouraging kids to eat more fruit, McDonald’s is rewarding customers with free Apple Slices for every Happy Meal purchased on weekends in the month of October 2017.
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