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In Singapore, CapitaLand has signed an agreement to launch an exclusive online mall on Lazada Singapore, which is part of Lazada Group, Southeast Asia’s largest e-commerce platform.
The shop-in-shop on Lazada.SG will position CapitaLand as Singapore’s first omni-channel retail landlord that connects retailers to shoppers both offline and online, complemented by a unique in-mall collection service for shoppers.
Rewards for Lazada.SG shoppers who pick up purchases in CapitaLand malls
CapitaLand will launch a shop-in-shop aggregating the offerings of retailers in its Singapore malls on Lazada.SG by the end of this year.
To facilitate an online and offline experience, shoppers who patronise the CapitaLand official store on Lazada.SG will have the option to collect their purchases in CapitaLand malls. In doing so, they will be rewarded with STAR$®, the membership points of the CapitaStar programme.
As a start, CapitaLand will roll out two unmanned click-and-collect lounges at Plaza Singapura and Bugis+ for shoppers to collect and return their parcels.
In addition to collection lockers, the lounges will feature fitting rooms and a product-testing bench to enhance the overall shopping experience.
CapitaLand also partners with Alibaba
In China, CapitaLand has inked an agreement to manage Alibaba Shanghai Center, the e-commerce conglomerate’s new Shanghai headquarters comprising four office towers and a retail podium.
This marks the start of strategic collaboration between CapitaLand, one of Asia’s leading real estate companies; and Alibaba Group, Asia’s largest e-commerce company, to reinvent modern retail through the seamless integration of offline and online (O&O) channels.
Opening the Alibaba Shanghai Center
Under the contract with Alibaba, CapitaLand will oversee the pre-opening and management of the shopping podium and one of the four office towers in Alibaba Shanghai Center, which has a total Gross Floor Area (GFA), excluding car park, of about 80,000 square metres (sq m). The four office towers occupy about 60,000 sq m, while the four-storey shopping podium – three levels above ground and one basement level – takes up about 20,000 sq m.
Alibaba Shanghai Center is strategically located in the northern core of Shanghai’s Hongqiao Central Business District, less than two kilometres away from Hongqiao Transportation Hub. Slated to open next year, the retail component serves working professionals, and residents living in mid- and high-end housing zones in the vicinity.
Header image from Shutterstock
Other images from CapitaLand
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