Singapore Airlines’ new in-flight safety video will definitely evoke national pride

Singapore Airlines (SIA) has unveiled its new in-flight safety video, which takes viewers on a panoramic journey across various locations in Singapore, beyond the traditional space of an aircraft cabin.

In this feature, viewers follow the Singapore Girl as she travels to familiar landmarks such as Boat Quay, The Intan Peranakan Home Museum, River Safari, Haji Lane, Adventure Cove Waterpark, Henderson Waves, Capitol Theatre and Gardens by the Bay.

At each location, Ms Elizabeth Quek (as seen above), who is a member of SIA’s cabin crew and staff chosen to represent the Singapore Girl in the new video, meets diverse characters engaged in different activities that creatively demonstrate the safety instructions.

The new safety video is a result of a bilateral agreement signed between SIA and Singapore Tourism Board (STB) in June 2017, aimed at jointly promoting inbound travel to and through Singapore, and showcasing the city state to a global audience.

Under the partnership, SIA and STB will jointly invest SGD$10 million combined, over three years, to collaborate on marketing activities, event promotion campaigns and technology initiatives which will facilitate ease of travel, and enhance the delivery of the right experiences to the right people, at the right time, and at the right place.

The new in-flight safety video will be screened on SIA flights from the end of the year.

Here’s the video: