Aspiring artists: Get US$10,000, MTV mentorship, and marketing deal for your music - Alvinology

Aspiring artists: Get US$10,000, MTV mentorship, and marketing deal for your music

Get your demos out because Project Aloft Star, amplified by MTV is here, aspiring artists!

Open to 9 countries in SE Asia

Australia and Indonesia participants can now submit entries. The competition will identify and support aspiring music acts in nine countries: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan and Thailand.

Last year, the competition drew over 500 entries and 600,000 public votes.

How to join

The competition covers the Asia Pacific region via three contest clusters consisting of :

  • Greater China (China, Hong Kong and Taiwan),
  • Southeast Asia and Australia (Australia, Indonesia, Malaysia, Singapore and Thailand),
  • and South Korea.

Bands, artists and songwriters are invited to submit their original compositions:

Submit the entries between 5 July to 21 August 2017.

Public voting for People’s Choice Finalist

Four finalists will be shortlisted for each cluster – three will be selected by judges from MTV, and the fourth will be a People’s Choice finalist.

From 25 August to 11 September, the public can vote for their favorite artist from curated entries on One voter per cluster will also stand a chance to win US$1,000.

All original entries will receive a free single release from TuneCore to get your music distributed to Spotify, iTunes, Apple Music and other digital music stores.

All clusters except Greater China can submit through YouTube or SoundCloud. Submissions in Greater China can be through a Youku link or an uploaded audio/video file to

In each cluster, the top three participants will be chosen by MTV, and the fourth participant will be chosen by public vote from a list of 15 participants.

For more details, please view from 5 July 2017.

Live finals at the newest Aloft Hotels in Asia + prizes

The four shortlisted finalists in each cluster will perform at the finals in front of a live audience, and a panel of judges from Aloft, MTV and the music entertainment industry.

Each winning artist will receive a mentorship from MTV and Believe Distribution Services, a Believe Distribution Services deal for marketing and distribution, and US$10,000 to kickstart their music career.

Finals will be held from October to November 2017 at Asia’s newest Aloft hotels: Aloft Perth for the Australia and Southeast Asia finals, Aloft Seoul Myeongdong for the South Korea finals, and Aloft Taipei Zhongshan for the Greater China finals.

Good luck to everyone who wants to join. Let us know about your thoughts (and entries) in the comments!


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