Ikea’s 90 Singapore cents carrier bag became the latest fashion craze when high fashion brand Balenciaga a tote that looks uncannily like the Swedish furniture giant’s iconic, extra large reusable bag.
The Balenciaga’s version – called Arena extra-large shopper tote bag – is made of “blue wrinkled, glazed leather” with a “gold-stamped logo at topline”, as featured on Barney’s website.
It’s “lined with black fabric”, has a “zip pocket and key-ring lanyard” inside. Comes with “flat leather handles and flat leather straps”.
Made in Italy, it sells for US$2,145 (!) on Barney’s website. There is a black version that costs US$1,765 (!).
The Ikea’s version is known as FRAKTA bag – neon blue, wrinkly and foldable shopping bag – is most commonly used to hold every day essentials and available at check-out counters at its stores worldwide.
Originally designed by a pair of siblings Marianne and Knut Hagberg, the Ikea large tote is made from synthetic material polypropylene.
And, Ikea had the mother of all comebacks for Balenciaga with a post on its retail sites around the world and on its social media channels.
Via its agency, ACNE, the ad informed customers on how to distinguish an original Frakta from a fake.
It said:
On the flattery, a spokesperson for IKEA told US media Today: ” We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag.”
The world laughed and people on social media took fashion to the next level – making a variety of everyday fashion out of the iconic bag. Cap and a sexy thong, anyone?
Here are some upcycled affordable and fashionable items made out Ikea’s FRAKTA bag. You can find more by exploring the #Ikeabag hashtag on Instagram.
The frenzy didn’t end there. Sports brand Reebok designed a workout routine repurposing IKEA Frakta bags as weights, sand bags and a custom designed weight vest, as reported in USA TODAY.
Lunges
https://giphy.com/gifs/reebok-ikea-bags-3o7bu94vqPu7M2BhsY
Deadlift
https://giphy.com/gifs/reebok-ikea-bag-l0Iy7DKgP2KBxK4ik
Ladder hopscotch
https://giphy.com/gifs/ikea-bags-reebok-3o7btNCp2v9RXeKHza
Plastic bag twists
https://giphy.com/gifs/reebok-videos-ikea-bags-l0Iy3QkDtVEmJn5gQ
Plastic bag push press
https://giphy.com/gifs/reebok-ikea-bag-3o7buimll7qWk3bzUc
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