Filipino band UP DHARMA DOWN reacts to Singapore’s LETICIA BONGNINO

Recently, the Singapore Tourism Board engaged a popular indie Filipino band, Up Dharma Down to travel to Singapore to search for inspiration for their latest single, “All the Good Things”. The result is this spiffy music video featuring Singapore’s cityscape:

height=315

The song has attracted much hype online, both in the Philippines and in Singapore.

Beyond the song and the music video, how well does Up Dharma Down knows Singapore?

The band was in Singapore for a concert on Sunday, 30 August. We got a chance to show lead vocalist Armi Millare and guitarist Carlos Tanada a video clip of one of Singapore’s most famous “Filipino actresses” to catch their reactions:

height=315

Celebrity Maid Leticia Bongnino is played by award-winning actress Michelle Chong on popular Singapore-produced comedy-satire show, The Noose. The show is a parody of news programs in Singapore and Leticia is one of the most popular characters.

The video we showed the band features Leticia and her Bangladeshi boyfriend complaining about having to work on their off days:

height=315

 

Armi and Carlos gave Michelle Chong some tips on how to play a more convincing Leticia, and shared what it is like for domestic helpers to work in the Philippines.

In the video, both Armi and Carlos figured out that Michelle Chong was trying to copy the Filipino accent, and they were very impressed.

“At first I thought she’s one of our Filipina celebrities, but on a closer look I realised it’s not,” said Carlos, and Armi said Leticia’s accent was very close, “maybe 75 to 80 per cent,” she said.

Carlos’s tip for Leticia was for her to pause more in mid-sentence, and say “ahh”, and Armi’s tip was for Leticia to scratch her head more often.

They thought the video was funny, although it might be stereotyping what Filipinos do for a living.

“We have a lot of Filipinos working in different industries,” said Armi.

In the Philippines, Armi shared, most people are particular about calling helpers “maids”. Both of them had helpers growing up, and they called them by their first names, or endearing terms like “Yaya”, meaning “nanny” in English. Carlos shared that though his helper didn’t have a Bangladeshi boyfriend, she did end up dating his family’s driver.

Amri added that in the Philippines, everyone mimics accents just for the fun of it.

“We hope they make more of this (video),” both of them said.

Both appeared pleasantly receptive of Leticia and were very polite in their replies. This must be why the Singapore Tourism Board chose to work with them – professional and open-minded.

What do you think of Up Dharma Down‘s response to Leticia Bongnino?

What if the band was to make a music video together with Leticia? Do you think it will be a good idea?

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

Recent Posts

FËI ZAP MÂI LÄAN Opens First Singapore Outlet at VivoCity with $0.99 DIY Toppings

FËI ZAP MÂI LÄAN has officially landed in Singapore, opening its very first local outlet…

3 hours ago

[Review] Toast the Season with Festive Cocktails at Canning Bar & Lounge

Tucked away within the greenery of Fort Canning, Canning Bar & Lounge provides a calm…

3 hours ago

Central Cee to Bring ‘Can’t Rush Greatness’ World Tour to Singapore in March 2026

Singapore is set for a massive hip-hop moment next year as global rap heavyweight Central…

4 hours ago

SG60 Heart&Soul Experience Nears Final Day After Inspiring Nearly Two Million Visitors

Singapore’s SG60 Heart&Soul Experience will conclude on 31 December 2025, wrapping up an impactful four-month…

7 hours ago

adidas Singapore Drops Final Key City Tees Celebrating Everyday Local Life

adidas Singapore is closing out its 2025 Key City Tee collection with two final designs…

10 hours ago

Togetherland by World Christmas Market 2025 Now Free to Enter Till 4 January, Opening Its Festive Doors to All

With Christmas inching closer, Togetherland by World Christmas Market 2025 is officially opening up as…

13 hours ago