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Casio Opens First G-Shock Concept Store in Asia at Plaza Singapura in Singapore

Casio Opens First G-Shock Concept Store in Asia at Plaza Singapura in Singapore

Isn’t it great that Singapore is often the hub where events like this are hosted in Asia?

As part of the celebration of G-Shock’s 30th Anniversary, Casio Computer Co Ltd opens the first G-Shock concept store in Asia at Plaza Singapura on 28 November. The concept store, aptly named “G-SHOCK”, differs from other Casio G-Factory stores, as it will be dedicated to house only watches under the namesake brand and its sister brand, Baby-G.

LED logo on the store front

LED logo on the store front

I have been collecting G-Shock and Baby-G watches since I was a teen and this is really exciting news, with Singapore being the first country in Asia to have such a concept store. Moreover, it is conveniently located at Plaza Singapura.

“As we celebrate our 30th Anniversary, we seek to take the G-Shock brand closer to our fans and enhance consumers’ shopping experience with this one-of-its-kind concept store that focuses on G-Shock, Baby-G and exclusive commemorative models,” said Mr Watanabe Shunichi, Managing Director of Casio Singapore Pte Ltd.

Designed to immerse shoppers in a holistic experience of the G-Shock brand identity of “Absolute Toughness”, the new G-Shock concept store features a black corrugated metal exterior, rigid concrete blocks that line the walls and brown wood flooring to form a rugged and industrial atelier:

First G-Shock concept store in Asia

First G-Shock concept store in Asia

With the key intention of showcasing G-Shock and Baby-G in their full glory, the 382 square feet store is divided into a “Master of G” corner and a “Baby-G” corner. Each space is designed to reflect the key qualities of the watches.

Store interior

Store interior

Limited edition G-Shocks

Limited edition G-Shocks

Another two limited edition Casio G-Shocks

Another two limited edition Casio G-Shocks

I was there at the official store opening. Here are some of the photos from the event:

Opening speech

Opening speech

DJ Andrew T spinning

DJ Andrew T spinning

AOS

AOS

Close-up

Close-up

Killer Gerbil spray painting his artwork on-the-spot

Killer Gerbil spray painting his artwork on-the-spot

Interesting to watch Killer Gerbil at work while AOS spins music

Interesting to watch Killer Gerbil at work while AOS spins music

Spraying his signature

Spraying his signature

The last guy on the turntable

The last guy on the turntable

Close-up

Close-up

Completed artwork by Killer Gerbil

Completed artwork by Killer Gerbil

Ribbon cutting to officiate the opening of the store

Ribbon cutting to officiate the opening of the store

Watches catwalk, with clothing provided by local street label, Flesh Imp

Watches catwalk, with clothing provided by local street label, Flesh Imp

G-Shock models

G-Shock models

Striking a pose

Striking a pose

Two Baby-Gs on one hand

Two Baby-Gs on one hand

A male and a female model

A male and a female model

Catwalk within the shopping mall

Catwalk within the shopping mall

Four Baby-Gs

Four Baby-Gs

Matching the watch with casual wear

Matching the watch with casual wear

The models posing with their G-Shock and Baby-G watches

The models posing with their G-Shock and Baby-G watches

Two Casio senior staff in black tees in the middle together with the models

Two Casio senior staff in black tees in the middle together with the models

Take 2

Take 2

Limited Edition Collaboration G-Shock Watches In Celebration Of The Opening

To celebrate this milestone store opening, Casio has collaborated with AOS, a 6-man DJ/Emcee Collective comprising three of The Butter Factory Resident DJs Andrew T, Dave Does & Stanley and three international talents T.T, Hapa & N’fa, and The Killer Gerbil, alter ego of local visual artist Luthfi Mustafah, who is recognised for his street art, to launch two limited edition G-Shock watches.

Group photo of AOS and Killer Gerbil with the models

Group photo of AOS and Killer Gerbil with the models

The G-8900A, designed by AOS, features a sound wave motif that resonates the power of music, expresses the collective’s creativity as music makers and party starters and represents the group’s passion for their profession:

G-Shock G-8900A, designed by AOS

G-Shock G-8900A, designed by AOS

“We are pleased to collaborate with G-Shock to create a statement piece that encapsulates the commonalities that G-Shock and AOS share. We drew our inspiration for the sound wave design from a tattoo on a man whom we met at the airport enroute to KL,” shared Andrew T.

The GD-100 collaboration model, designed by The Killer Gerbil, stands out from the classic G-Shock with its liberal use of colours against a black watch body, featuring a coloured illustration of the Killer Gerbil over the length of the lower watch strap, a blue motif with the character’s name and text in graffiti font, representative of the artist’s forte:

G-Shock GD-100 collaboration model, designed by The Killer Gerbil

G-Shock GD-100 collaboration model, designed by The Killer Gerbil

“The Killer Gerbil G-Shock is inspired by the adrenaline rush of fixed gear riding with no brakes and therefore adopts the minimalist concept of the fixed gear bicycles where there are no brakes or gear cables running on the frames. The Killer Gerbil character and graffiti styled illustrations and elements also add a unique touch of design and identity to the watch,” said Luthfi Mustafah.

As the first and only store in the region devoted to the G-Shock, the new store joins Casio’s nine existing G-Factory outlets in Singapore to house all G-Shock watches as well as the brand’s limited edition collaborative models.

G-SHOCK Opening Celebration Promotion

To celebrate the opening of G-SHOCK, shoppers who spend a minimum of $130.00 in the new store will receive a limited edition G-Shock cap, while stocks last.

The G-SHOCK concept store is located at #03-63, Plaza Singapura; opening hours are 10.00am to 10.00pm daily.

The GD-100 by The Killer Gerbil is now available in store, while the G-8900A by AOS will be available from December 2012 onwards. Both watches retail at S$209.00 each and will be sold exclusively at the G-Shock concept store.

Upcoming G-Shock Design Competition in January 2013

In conjunction with G-Shock’s 30th Anniversary and the watch’s Shock The World celebrations next year, Casio will be organising a G-Shock design competition, where G-Shock enthusiasts can try their hands at creating a unique watch design of their own and stand to win attractive prizes. More details will be revealed on the Casio Facebook Fanpage at a later date.

For more information and updates, join the official Casio Facebook Fanpage at:
http://www.facebook.com/CasioTimepieceSingapore or visit http://www.casio-intl.com/.

About The Author

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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