omy.sg wins one Gold and two Bronze at the inaugural Asian Digital Media Awards 2010

omy.sg won a total of three awards this year at the inaugural Asian Digital Media Awards, the most among all single publications.

Singapore Press Holdings (SPH), omy.sg’s parent company, swept a total of ten awards from its various business and editorial units.

The award is organised by the World Association of Newspapers and News Publishers (WAN-IFRA) in conjunction with the second Digital Media Asia Conference.

This is sweet validation for the hard work that the omy.sg team put in over the past year.

More details are available in the press release below:

Singapore, 24 November 2010 — Singapore Press Holdings’ (SPH) today scored big at the inaugural Asian Digital Media Awards (ADMA) 2010.

SPH picked up a total of 10 awards at the ADMA 2010, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) in conjunction with the second Digital Media Asia Conference. The awards, presented today at 7pm at Velvet Underground @ Zouk, attracted over 120 entries from 53 media companies across 13 countries.

The ADMA acknowledged the best of how individuals and organisations embraced new technology, innovative thinking and creativity in digital media in Asia.
SPH topped the Best in Mobile Media Award (Mobile Publishing) categories with The New Paper Football Kaki, SoShiok.com and Stomp clinching a Gold, Silver and Bronze award respectively. The award honoured the best and more innovative services offered by a newspaper publisher on a mobile platform.

SPH also made a clean sweep of the Best in Social Media Award (Innovative Use of Social Media) with omy.sg, the bilingual news and interactive web portal, clinching a Gold and a Bronze award. straitstimes.com bagged a Silver in the same category. This was omy.sg’s second accolade within a month, following its recent win of two silver awards at the 2010 W3 Awards in October.

Stomp (Straits Times Online Mobile Print), the leading citizen-journalism website in Asia, clinched a Bronze for Best in Digital Content (User Generated Content). The award evaluated the capacity of a media company for attracting and publishing relevant content from their readers and users.

Demonstrating its strength in cross media marketing, SPH picked up three Best in Cross Media awards. omy.sg’s “Four Heavenly King Food Contest” scored a Bronze Award for Best in Cross Media (Cross Media Editorial Coverage) while SPH’s two promotion campaigns – Night Out 2010 and Fashion Season @ Orchard 2010, won a Gold and Bronze Award for Best in Cross Media (Cross Media Advertising) respectively.

Night Out 2010 fulfilled the advertiser Singapore Tourism Board (STB)’s objective to change local perceptions that Singapore has nothing exciting to offer after dark by showcasing a variety of exciting night activities beyond shopping. It involved a host of SPH’s multimedia products such as print (The Straits Times, The Straits Times Urban, Lianhe Zaobao and The New Paper), online (AsiaOne network), on air (Radio 100.3) as well as on mobile (location-based advertising).

The Fashion Season @ Orchard promotion campaign aimed to celebrate fashion and drive retail sales for Orchard Road. It involved cross media platforms including print ads (The Straits Times, The Straits Times Urban, Her World, Female and Nuyou magazines), online (AsiaOne Diva, Rednano and The Straits Times Razor TV), as well as out-of-home media and events via SPH MediaBoxOffice outdoor digital screens and its events arm.

Mr Alan Chan, CEO of SPH, said: “It is heartening to see that SPH’s commitment to develop and enhance our new media products has paid off. Being recognised by industry professionals is a testament to our dedication in providing the best digital media offerings to both our users and advertisers. I wish to thank our staff who are always looking for new and exciting ways to grow our products and engage our audiences.”

Awards won by SPH at the Asian Digital Media Awards 2010

Best in Mobile Media Award – Mobile Publishing
Gold – The New Paper (Football Kaki)
Silver – www.soshiok.com
Bronze – www.stomp.com.sg

Best in Social Media Award – Innovative Use of Social Media
Gold – www.omy.sg (Singapore Blog Awards)
Silver – www.straitstimes.com
Bronze – www.omy.sg (Jack Neo’s Affair Scandal)

Best in Cross Media Award – Cross Media Advertising
Gold Award – Singapore Tourism Board Night Out 2010
Bronze Award – Fashion Season @ Orchard 2010

Best in Cross Media Award – Cross Media Editorial Coverage
Bronze – www.omy.sg (“Four Heavenly King” Food Contest – Durian Puff)

Best in Digital Content Award – User Generated Content (UGC)
Bronze – www.stomp.com.sg

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

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