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This greeted me when I was back in Singapore after my honeymoon in Sydney:

Lots of Minute Maid Pulpy

Lots of Minute Maid Pulpy

Press kit

Press kit

Another bottle of Minute Maid Pulpy inside

Another bottle of Minute Maid Pulpy inside

The generous folks at Coca-Cola had sent me two boxes of Minute Maid® Pulpy™! Available in two flavours, Orange and Tropical (mixed fruit), the pulpy drinks certainly came in handy when Rachel and I hosted our friends for a few small parties the next few weeks.

I only gotten to reading the accompanying press kit a few days ago. Apparently, Coca-Cola embarked on a massive sampling campaign to launch this new drink. There sampling roadshows island-wide in the June period at various bus stops.

Minute Maid Pulpy Truck

Minute Maid Pulpy Truck

A truck like the one below was deployed. Did you happen to sample the drink too? 🙂

More about the drink:

Minute Maid Pulpy is a naturally-refreshing fruit drink with real fruit juice and real orange pulp
which offers a deliciously fun and unique sensory experience in the mouth. Minute Maid Pulpy
is a significant global innovation from The Coca-Cola Company and is already the number one
selling juice in China, Hong Kong and Taiwan with the Company aiming to make it the top
selling juice brand also in Singapore.

Related Post:  Coca-Cola Turns 125 Years Old!

Minute Maid Pulpy is available in 350ml PET bottles (for immediate, on-the-go consumption) at
recommended selling price of SGD 1.20 and 1litre PET bottles (for take home or sharing) at
recommended selling price of SGD 2.40. Minute Maid Pulpy comes in two flavours – Orange
and Tropical (mixed fruit).

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About The Author


Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.


  1. Rachel

    Haa this is called a review? I can do better leh.

    I prefer Minute Maid Pulpy Tropical over the Orange flavour as it tastes less artificial. Also, the sharp, biting taste of orange juice is mellowed somewhat by the presence of grapefruit. The drinks are best drunk chilled, not iced.

    I drink half a bottle of Minute Maid Pulpy every night when I need a juice drink to mix in my Meiji Amino Collagen powder. This is my favourite way of consuming the both the Minute Maid and the collagen powder – the fishiness and powderiness of the collagen disappears into the pulpy juice, and somehow negates any puckery taste of the beverage.


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